Furthermore, consider this.
Traditional audiances mean reliable income.
Traditional audiances like the same things yesterday, today and tomorrow. Not because they lack sophistication, but because their values don't fluctuate much over their lifetime. Because those values work again and again.
They like
Rocky 3, Red Dawn, Ghostbusters and
Three Men and a Baby just as much today as when they were released.
Don't bet on what surveys say of what's trending with newer generations. Bet on timeless human nature: victory in battle, overcoming odds and successful mating/genetic continuation with an alpha male/female.
People want the boy to get the girl, the hero to save the day and they hate radical departure from that formula.
A young George Lucas followed the perfect formula in Star Wars with the hopeful young hero people want to be, the rule breaking rouge they wish they could be and the beautiful but strong princess they want to be or long to hold. It told of overcoming insurmountable odds to slay the tyrant in a magical world that felt like anything could happen.
The greatest sin(s) Rian Johnson/Kathleen Kennedy committed was not necessarily broadcasting untraditional politics. Although they are unrealistic.
It was their lack of reverence (and even disdain) for cultural heroes and that which average people aspire to be.
Nobody wants to be Rose, the naive fat girl. No one wants to be Holdo, the condescending ***** who mocks one of the few likable characters in the franchise's"new direction". And no one wants to be Fin, the clumsy guy who can't get the girl he wants (Rey),but instead settles for the frumpy dumb one (Rose).
They wanted to see Luke be a bad ass - a mature Jedi whom had mastered the force after years of refining his art. They wanted to see him be the catalyst for Rey to become a great Jedi in her own right.
Instead they find a burned out, bitter old man who had lost faith in everything audiences wanted to believe in (if only for two hours). Instead they found that which we fear most in our own lives.
Many will brush off my views with cynicism as being outdated or simple. But you can not argue the spoils that TRADITIONAL American values have reaped. We are the richest and most powerful dynasty the world has ever known surpassing all empires before us as the peak of human civilization and accomplishment.
The "haves" want to hear their victories told and the "have nots" want to dream of being something greater.
But nobody wants to be Rose. Not even Rose.
Racing is life. Anything before or after is just waiting.
Steve McQueen