https://www.cbr.com/avengers-endgame-website-once-upon-a-deadpool/
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That's right, in a holiday prank befitting the Merc with a Mouth, typing in "avengersendgame.com" will take you to the website for Once Upon a Deadpool.
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Whoever owns the Twitter account and the domain name, if the same person, bought it the same day Avenger: Infinity War was released in theaters. In other words, they planned this elaborate scheme for most of the year. It could be a studio insider at Disney or Fox, but it's also possible their gamble Avengers 4 would be called Endgame was sheer coincidence.