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Such a great trailer. I've always enjoyed Thor as a character, but Asgard, to me, has just been so boring and stuffy as hell. Also, The Dark World had maybe the most bland villain of all the Marvel movies so far. Ragnarok, however, looks like so much fun, and like they're skewing that world just enough to be quirky and interesting (ala Guardians, no doubt). Can't wait for this.
They were eventually going to half to do this if they wanted to show more of the universe outside Earth. In the Thor movies, we've seen Asgard, Jotunheim, Vanaheim and Svartalfheim which are Norse worlds with medieval lore. Little more cold and dull. Then you have the GotG with these bright, eccentric worlds like Xandar, Knowhere, remains of Morag. Completely different part of the galaxy. These were always eventually going to cross paths and it looks great so far. Also why I'm hoping the GotG cameo at one point