SPMT 489 with Trev Alberts: A&M's AD delivers first lecture to students

Director of Athletics Trev Alberts is teaching a sports management class on Texas A&M's campus this semester along with Dr. Gregg Bennett: SMPT 489, The Power of Sports. In his first lecture, Alberts offered an introduction to his experience in sports and much more.

Lecture #1 Topics

• 00:00 - Introduction
• 00:36 - Alberts as a youth athlete
• 04:25 - What would Alberts tell his 15-year-old self?
• 07:00 - On youth sport specialization
• 08:10 - Alberts on his farming and family background
• 10:08 - On his recruitment as a high school athlete
• 14:45 - Alberts on why he picked Nebraska as a student-athlete
• 16:18 - On life “after the cheering stops” and introduction to banking
• 19:50 - On getting his start in broadcasting
• 24:50 - What led Alberts to Texas A&M University?
• 31:05 - On Ross Dellenger’s Aug. 22 tweet about ADs planning to “tier” sports
• 39:10 - Sports being a microcosm of life
• 42:00 - Defining “success” in his role at Texas A&M & his business advisory group
• 45:00 - Differences in challenges at Texas A&M vs. Nebraska
• 46:27 - Intersection of tradition and innovation in college athletics
• 49:20 - Staying connected to Texas A&M’s core values as college athletics adapts

About SPMT 489

The Special Topics course “The Power of Sports” will explore the multifaceted impact of sports on society, culture, and business. Through a combination of guest speakers, class discussions and professional development events, students will gain insights into the various aspects of the sports industry.