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"In the past, vin de France used to be a category dedicated to cheap wine, or maybe for natural wine," says Anthony Aubert, winemaker and founder of no-appellation wine brand Aubert & Mathieu. "Today, we don't care about the appellation anymore. I just want to do what I likeI don't need any rules."

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"It's certainly good to know where the wine comes from, but some drinkers can't even find France on the map, let alone the Languedoc or small appellations like Corbiere or Minervois," he says. "The grape variety, on the other hand, is super important."

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"All these zoning efforts are creating more and more confusion with drinkers," says Lisa Anselmi, the third-generation co-owner of Veneto's Anselmi winery. "They're often just a ploy to give an impression of premiumization of the denomination. But who's really going to learn all of them? Soave, for instance, has 33 UGA [subzones], when it's already hard enough for people to know the difference between Soave and Soave Classico."

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the DOC is no guarantee of quality: 80% of our land is controlled by coops who rely on obsolete training methods and high yields. There's no logic in that."

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cecil77 said:

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Quote:

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"In the past, vin de France used to be a category dedicated to cheap wine, or maybe for natural wine," says Anthony Aubert, winemaker and founder of no-appellation wine brand Aubert & Mathieu. "Today, we don't care about the appellation anymore. I just want to do what I likeI don't need any rules."

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Quote:

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"It's certainly good to know where the wine comes from, but some drinkers can't even find France on the map, let alone the Languedoc or small appellations like Corbiere or Minervois," he says. "The grape variety, on the other hand, is super important."

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Quote:

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"All these zoning efforts are creating more and more confusion with drinkers," says Lisa Anselmi, the third-generation co-owner of Veneto's Anselmi winery. "They're often just a ploy to give an impression of premiumization of the denomination. But who's really going to learn all of them? Soave, for instance, has 33 UGA [subzones], when it's already hard enough for people to know the difference between Soave and Soave Classico."

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Quote:

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the DOC is no guarantee of quality: 80% of our land is controlled by coops who rely on obsolete training methods and high yields. There's no logic in that."

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Why Winemakers Are Abandoning Geographical Indications

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cecil77 said:

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Tradition/history has role, especially in fine wine. But modern winemaking stresses varietal and clonal attributes, along with winemaking tools/techniques. I guess the "what" and "how" are more important than the "where" now.

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jh0400 said:

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I haven't been yet, but Krug is on my list of places to visit when I finally make it to Reims.

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cecil77 said:

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I'm not good enough on Porsche. Macan S?

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