Will keep this to football.
TBAT needs the conference to stay together as long as possible. The PAC would be a terrible fit culturally. The socialists who run the PAC don't care about sports.
TBAT's problem is that they want a coach who fits in, but expect 8 wins annually. That may have been reasonable in 2009, but not now. I bet part of the reason they hired Wells was b/c they were still paying Kliff and could not afford someone better.
They did not learn. Wells was signed to a reasonable annual rate, but he is locked in for 6 years. I had real questions about Wells. He inherited a decent team, had success the first 2 years, struggled for 3, then had another big year. A big part of that was Jordan Love. Wells has ZERO ties to TX. That is critical, since they must recruit locally to succeed.
The biggest problem- underdogs have a few choices (besides cheating hard):
1. Hire coaches who fit in and accept mediocrity (Illinois, Cal)
2. Be really good at evaluating coaching talent and be prepared to hire a new coach every 2-3 years
(Louisville for a long time, Boise, etc)
3. Decide which warts/limitations are tolerable and hire someone the bigs dont want (Iowa, tcu, Navy, KState)
TBAT just refuses to acknowledge what an underdog they are. Ironic, since Leach and Spike Dykes embraced it. Probably why both lasted so long.