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The scary thing is that no rational person would think this stuff is so important. And then doesn't understand when normal people don't give a fook.
He seems to think it is the foundation upon which our entire identity is based. Hence, if he can destroy it, he shatters our very being and we crumble and die.
Truth is - if we lost the trademark - I'd shrug my shoulders and say "meh".
We'd probably just close the University if the trademark is invalidated.