It didn't move because of the analyst downgrade. It was already going down. It just needed a catalyst. That analyst provided a very easy opinion.

Today it filled a gap on the 1D chart dating back to November 2020. I've got the next major support at $222 area.

There has been a crap ton of insider selling too.

Still dropping. 240 pre

I don't own any yet but this seems like as good a time as any to jump in, no?

I picked up some shares around $240 today

This is a good place to start nibbling. Look for a 20M+ share volume green day to be sure if you're more cautious. A capitulation selloff to 200 or even 175 wouldn't surprise me. Those two levels along with 236 have been my major levels for a while and it's right on 236 right now.

This is my 3rd 50%+ selloff to hold through and I'm still bullish to 750-1000+ long term. It's a wild stock and often misunderstood fundamentally. Great for investing if you have the gut to take it but hard to trade.

My problem is that I jumped in only a year ago, so my cost basis is at $300/share. And that's only cause I keep averaging down every big drop.

I'm hoping the worst is behind us. I can stomach another $30 drop or so but after that a bit of panic may set in. Pretty overextended currently.

I've been in since $70, and my reasons for buying are all still true today, been a great a performer over the time I've held it. Would take some really big shake up in the streaming market for me to consider selling.

At SOME point some analyst has to come out with a valuation recommendation, right? Right??? I believe in analyst recommendations as much as the tooth fairy, but they do influence the market at least to some extent. All the analysts putting out $4XX price targets should be screaming "BUY" from the mountaintops right now if they really believed in their price targets. Nothing has changed fundamentally to cause this much of a drop.

Like the poster above, I'm a LONG-time holder and still a huge believer in their strategy and positioning, but this price action lately is stupid.

BT1395 said:

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At SOME point some analyst has to come out with a valuation recommendation, right? Right??? I believe in analyst recommendations as much as the tooth fairy, but they do influence the market at least to some extent. All the analysts putting out $4XX price targets should be screaming "BUY" from the mountaintops right now if they really believed in their price targets. Nothing has changed fundamentally to cause this much of a drop.

Like the poster above, I'm a LONG-time holder and still a huge believer in their strategy and positioning, but this price action lately is stupid.

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Analysts ratings are self fulfilling. Some times the stock is already at the new price target. And most times the stock makes a big move towards the price target of the analyst.

Fundamentally growth in streaming hours has slowed the past few quarters.

https://www.msn.com/en-us/tv/news/roku-q2-results-keep-climbing-but-streaming-hours-dip-and-active-account-growth-moderates/ar-AAMWCJg

But then also this:
" The streaming provider said net revenue grew 81% year-over-year to $645 million, ahead of Wall Street forecasts. "

bmks270 said:

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BT1395 said:

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At SOME point some analyst has to come out with a valuation recommendation, right? Right??? I believe in analyst recommendations as much as the tooth fairy, but they do influence the market at least to some extent. All the analysts putting out $4XX price targets should be screaming "BUY" from the mountaintops right now if they really believed in their price targets. Nothing has changed fundamentally to cause this much of a drop.

Like the poster above, I'm a LONG-time holder and still a huge believer in their strategy and positioning, but this price action lately is stupid.

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Analysts ratings are self fulfilling. Some times the stock is already at the new price target. And most times the stock makes a big move towards the price target of the analyst.

Fundamentally growth in streaming hours has slowed the past few quarters.

https://www.msn.com/en-us/tv/news/roku-q2-results-keep-climbing-but-streaming-hours-dip-and-active-account-growth-moderates/ar-AAMWCJg

But then also this:
" The streaming provider said net revenue grew 81% year-over-year to $645 million, ahead of Wall Street forecasts. "

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I certainly understand all of that. My point is that at some point this becomes a buy not based on growth potential (which is still massive), but instead a buy based on valuation due to the beaten down price. Especially is your really believe it's a $4xx stock.

And the switch to streaming is still growing - even if the rate of that growth is slowing. There's WAY more upside in front of this company than behind it.

Y'all know an Aggie is the founder and CEO of Roku?

AgsMyDude said:

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I don't own any yet but this seems like as good a time as any to jump in, no?

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I was having trouble with my ROKU device and Youtube TV last night. Deleted the app so that I could reload it, not knowing about the massive fight going on between ROKU and Google. If you delete your YTTV app, you can't get it back on a ROKU device.

I like both platforms but this is a pain in the arse. My wife is pissed she can't watch her shows. I'm scrambling trying to find a work around. It's a ***t show.

ROKU is at war with Google and they do not have the same sized war chest. Could be why the price has been depressed. I got out completely at $360 earlier this year.

PearlJammin said:

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I was having trouble with my ROKU device and Youtube TV last night. Deleted the app so that I could reload it, not knowing about the massive fight going on between ROKU and Google. If you delete your YTTV app, you can't get it back on a ROKU device.

I like both platforms but this is a pain in the arse. My wife is pissed she can't watch her shows. I'm scrambling trying to find a work around. It's a ***t show.

ROKU is at war with Google and they do not have the same sized war chest. Could be why the price has been depressed. I got out completely at $360 earlier this year.

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On Roku, you can still access Youtube TV through the regular Youtube App. It's on the left hand menu all the way at the bottom.

Edit: Now don't delete the Youtube app, as there is a chance they may pull that from their apps in 2 weeks if they can't come to an agreement. Existing customers who already have both Youtube TV and Youtube apps are supposed to be able to continue using them, though.

PearlJammin said:

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ROKU is at war with Google and they do not have the same sized war chest. Could be why the price has been depressed. I got out completely at $360 earlier this year.

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This is partially why I won't get in.

ROKU's competition may have been late to the game, but they're giants and they own/control great content. As the saying goes "content is king." In addition to GOOGL with its Chromecast and aforementioned YTTV:

AMZN's Fire TV passed Roku in sales early this year. They obviously have tons of content on Prime.

AAPL is generating tons of buzz with Emmy-winning content… I have to think that'll translate to AppleTV device sales.

Roku is now in a space that the big boys want to be in, and they really don't have any inherent advantages other than being early to the party.

Just my two cents.

Amazon device passing ROKU in sales is important to monitor. ROKU is still the gate keeper because of its market leadership in streaming OS, but if it loses that then ROKU will ultimately lose.

Roku has the best OS and hardware in my opinion, but that is subjective, and hardware and OS quality might not be important to the mass market, it might just be a race to the bottom for prices as the hardware has become a commodity.

ROKU is getting its own content, but it's going to be a battle to compete with the other content makers. Netflix is still the content king though, everyone else is just battling for second place.

What does YouTube TV offer that other cable services don't? FUBU, Sling, Comcast, AT&T/Direct TV… there are dozens of cable TV packages consumers can switch between at will. But with both the TV service and the streaming hardware being interchangeable, it will be interesting to see which has more weight and loyalty with consumers. I don't think we can predict it.

I think the differentiator with YTTV isn't on the consumer side, but on the sales/advertising side… since you're using your Google account to login, that strengthens their pool of data about you that they can then sell to marketing groups.

Roku no doubt does the same thing, but the scope of what they know about you is much narrower… so when it comes to bidding for ads or for pimping out marketing data, they'll always play second fiddle to Google.

I agree with a lot of what you posted here. I think long-term it's got to be content or software for ROKU. Hardware will not only become a commodity as there are more competitors, but also increasingly integrated into TVs and other electronics. Why buy a ROKU device when I get hardware in my TV already? It's gotta be software and content or it will, as the bears predict, become TIVO.

Bob Knights Liver said:

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I agree with a lot of what you posted here. I think long-term it's got to be content or software for ROKU. Hardware will not only become a commodity as there are more competitors, but also increasingly integrated into TVs and other electronics. Why buy a ROKU device when I get hardware in my TV already? It's gotta be software and content or it will, as the bears predict, become TIVO.

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I am assuming you are aware that Roku has already partnered with TV manufacturers and TV's with the built in Roku interface have been available for quite some time now?

So is everyone still holding? That was always my plan but even with a cost basis in the 130s, I get more and more nervous every day that it drops.

Yes, same concept. As it gets easier for large manufacturers to integrate that into their process, they won't pay ROKU to put one in unless there's a compelling reason. Either continually staying ahead with better software or being a brand consumers value, by having better software or content. Long-term, hardware sales won't generate a large portion of revenue for a big company unless the software and content continue to make it appealing. I'm long ROKU, but they have a challenge to continue to innovate or make a more entertaining product if the company wants to get where we hope it goes. The same goes for most tech companies.

Ag13 said:

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hypeiv said:

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I think FuboTV has it

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You are right. Looks like no espn though

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FUBO has ESPN, ESPN2, ESPNU and ESPN News.

Can get all espn channels via espn app with fuboTV login.

I guess this is going below $200.

Brian Earl Spilner said:

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I guess this is going below $200.

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My magic tea leaves say it needs to capitulate down below $200, ideally to about $175 or even below with intense panic selling. That timed with an announcement of a deal with YouTube/YTTV/Google to keep the apps, and this will be done.

This stock is not, and has never been for the faint of heart as you all should know by now. Long term it still has lots of upside although they are getting targeted by the big boys more and more, and they're still misunderstood frequently as a hardware company.

Well, decided to sell all my shares in my brokerage account to harvest losses.

All signs point to this falling below $200, so at this point I'm just hoping it stays below $240 or so until Jan 1 and then buy back in.

Thank you...it's bound to skyrocket now!

Gonna sting badly if it finally rockets before then.

T Durden said:

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Thank you...it's bound to skyrocket now!

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That's usually when reversals finally happen. When retail traders start getting to their point of max pain...

$240 or below on 1/1...that is all I want for Christmas!

Maybe I'll buy more then.

T Durden said:

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Maybe I'll buy more then.

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When it finally reverses, if the macro market supports it, it should do it pretty violently. That being said, I wouldn't try to guess the bottom.

Is there news moving ROKU today?