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That is definitely the challenge. I would be all for dismantling the performance appraisal process but how do you still maintain an objective system that rewards high performers? I think my company is trying to find something in the middle that works. Your example is liberal utopia where accountability is thrown out the window.
I'm an HR professional - going "ratingless" is all the rage these days and a very common topic in the HR arena.
I don't have hard facts to back this up, but I've read anecdotaly that nearly every company that has gone to a ratingless system has regretted it.
This editorial hit my Feedly list this morning and I thought it was a good read on the topic:
http://www.hrexaminer.com/performance-reviews-the-process-doesnt-suck-people-do/
I find it amusing that companies hire and spend billions on managers with fancy MBA's and degrees of all sorts to create models, analyze and make decision on the efficient use of capital and equipment yet completely muck it up when it comes performance analysis of people.
Every time one of my managers goes into *****ing mode about performance management, I put it right back at them that we pay them an awful lot to make capital allocation decisions based on performance analysis and that we should be able to apply many of the same principles here.