I'm convinced that if you want to make some money this season (in a vacuum where copyright laws aren't a concern), find a way to mass produce and sell an orange Darth Vader costume with Astros logos on it and sell it.
I think they'd sell like crazy with more and more Astros' fans just deciding that they're going to straight-up lean into the heel turn; frankly, I love it. If the Astros offense improves and they just blast teams on the regular this season, it will drive certain fans and mouth-breathing players into an absolute rage which will be hilarious to watch.
For the players on the field, just play the game right....don't show-up pitchers, don't bat flip, etc....let the fans take care of the ****head behavior for you. I'm all for this.