U.S. Soccer has hired a new Chief Marketing Officer who will help the Federation reach its strategic vision » https://t.co/GutBAjTMw1
— U.S. Soccer (@ussoccer) July 9, 2024
Catherine Newman brings a proven track record of results-driven marketing at some of the biggest sports and entertainment brands in the world and… pic.twitter.com/4vYxIdJm7D
TRM said:Fellas, did Gregg Berhalter get the USMNT 🇺🇸 to do everything he said here?
— Tactical Manager (@ManagerTactical) July 9, 2024
This was back late 2018.
pic.twitter.com/GVyUeUF0xZ
Quote:
Most recently, Newman was the Executive Vice President of Marketing for the WWE and before that was the first-ever CMO for Manchester United. At WWE, her global focus was growing fan engagement, managing media partners to increase viewership, accelerating revenue growth, and evolving the WWE brand. Recognized in the Forbes 2023 Entrepreneurial CMO list, she developed a new meta psychology for fan segmentation that led to more efficient and effective fan targeting, expanding reach and revenues across the business.
At Manchester United, she had ownership of all global direct-to-consumer marketing campaigns with a focus on fan development and engagement, personalization and ROI. There she successfully overhauled the marketing strategy and delivered record growth in app sign-ups and registrations, making the new Manchester United app the most downloaded and engaged sports club app globally. Newman built a new cross-club performance marketing function driving record revenue growth across direct-to-consumer revenue lines.
Quote:
Prior to this Newman held C-suite roles at Times Newspapers, News Corp and the Financial Times, London.In addition, she is also a Marketing Academy Fellow and mentor. She will be based in Atlanta, home of the Arthur M. Blank U.S. Soccer National Training Center, set to open in 2026.
She's probably qualified, and if anything the fact that they thought they should announce it in this manner proves they need her, lolRudyjax said:
Not a terrible resume.Quote:
Most recently, Newman was the Executive Vice President of Marketing for the WWE and before that was the first-ever CMO for Manchester United. At WWE, her global focus was growing fan engagement, managing media partners to increase viewership, accelerating revenue growth, and evolving the WWE brand. Recognized in the Forbes 2023 Entrepreneurial CMO list, she developed a new meta psychology for fan segmentation that led to more efficient and effective fan targeting, expanding reach and revenues across the business.
At Manchester United, she had ownership of all global direct-to-consumer marketing campaigns with a focus on fan development and engagement, personalization and ROI. There she successfully overhauled the marketing strategy and delivered record growth in app sign-ups and registrations, making the new Manchester United app the most downloaded and engaged sports club app globally. Newman built a new cross-club performance marketing function driving record revenue growth across direct-to-consumer revenue lines.Quote:
Prior to this Newman held C-suite roles at Times Newspapers, News Corp and the Financial Times, London.In addition, she is also a Marketing Academy Fellow and mentor. She will be based in Atlanta, home of the Arthur M. Blank U.S. Soccer National Training Center, set to open in 2026.
WHAT!?? Are you serious!?!Aston94 said:
Gregg officially out!
aggiephoenix02 said:WHAT!?? Are you serious!?!Aston94 said:
Gregg officially out!
OH NO!!!
Gregg Berhalter has been relieved of his duties, effective immediately » https://t.co/sHi1ss2QDe pic.twitter.com/pkHAiCRGnP
— U.S. Soccer Men's National Team (@USMNT) July 10, 2024
The search for a new #USMNT head coach has begun. pic.twitter.com/BFVedpnyfo
— U.S. Soccer Men's National Team (@USMNT) July 10, 2024
aggiephoenix02 said:WHAT!?? Are you serious!?!Aston94 said:
Gregg officially out!
OH NO!!!
It's during the run up to hosting the World Cup. Gregg got the rug pulled out from underneath him. It's terrible timing. Gregg is a class act though, so you know he'll go out with dignity and stay true to the crest, just like he has his entire career…concac said:aggiephoenix02 said:WHAT!?? Are you serious!?!Aston94 said:
Gregg officially out!
OH NO!!!
I know you're a Berhalter fan boy but feigning shock over his firing is a bit much.
aggiephoenix02 said:It's during the run up to hosting the World Cup. Gregg got the rug pulled out from underneath him. It's terrible timing. Gregg is a class act though, so you know he'll go out with dignity and stay true to the crest, just like he has his entire career…concac said:aggiephoenix02 said:WHAT!?? Are you serious!?!Aston94 said:
Gregg officially out!
OH NO!!!
I know you're a Berhalter fan boy but feigning shock over his firing is a bit much.
aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Rudyjax said:aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Meh. He got paid millions of dollars to represent the US.
Thank you for your service. You failed. Now move along.
It's really not his fault tho as nothing he has ever done qualified him for the job. Well, besides having a brother to hire him.
Silvertaps said:Rudyjax said:aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Meh. He got paid millions of dollars to represent the US.
Thank you for your service. You failed. Now move along.
It's really not his fault tho as nothing he has ever done qualified him for the job. Well, besides having a brother to hire him.
Agree that he was among the best available for what USMNT was willing to spend when hired. Unfortunately seems there just hasn't been the will to spend the kind of money it takes to get elite coaches…like Klopp.
Rudyjax said:Silvertaps said:Rudyjax said:aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Meh. He got paid millions of dollars to represent the US.
Thank you for your service. You failed. Now move along.
It's really not his fault tho as nothing he has ever done qualified him for the job. Well, besides having a brother to hire him.
Agree that he was among the best available for what USMNT was willing to spend when hired. Unfortunately seems there just hasn't been the will to spend the kind of money it takes to get elite coaches…like Klopp.
No. There were other better coaches in the mix. Coaches that have even won something.
Silvertaps said:Rudyjax said:Silvertaps said:Rudyjax said:aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Meh. He got paid millions of dollars to represent the US.
Thank you for your service. You failed. Now move along.
It's really not his fault tho as nothing he has ever done qualified him for the job. Well, besides having a brother to hire him.
Agree that he was among the best available for what USMNT was willing to spend when hired. Unfortunately seems there just hasn't been the will to spend the kind of money it takes to get elite coaches…like Klopp.
No. There were other better coaches in the mix. Coaches that have even won something.
Like Jesse Marsch? Sure there were others in the mix…but they weren't in the "budget".
Former USMNT Manager Gregg Berhalter releases a statement pic.twitter.com/R7GkYZy19j
— FOX Soccer (@FOXSoccer) July 10, 2024
Quote:
Then there's the interview process itself. None of the following candidates received a formal interview from Stewart: Tata Martino, Peter Vermes, Jesse Marsch, Tab Ramos, Osorio, Bob Bradley or Julen Lopetegui (who coached Spain to an unbeaten record for two years and contacted U.S. Soccer expressing interest but was told the federation was too far along in its process).
Quote:
Doug McIntyre of Yahoo Sports reported that Stewart did formally interview scar Pareja in addition to Berhalter. But not formally interviewing any of the above candidates is a major problem. It's hard to imagine an effective leader in a hiring capacity in any line of work who would not want to interview several people just to hear their ideas on how they would approach the jobin this case, coaching the U.S. men's national team.
Quote:
I went back to the media roundtable interview that Stewart gave on September 6. Stewart said he'd had brief conversations with "six or seven coaches" or their agents, adding that he'd pick up the phone if he was called.
Quote:
The long press release that U.S. Soccer put out on Sunday took pains to name Stewart's profile criteria and sayin bold print, no lessthat Stewart made a list of 33 coaches, narrowed that list to 11 and then narrowed that list to two finalists.
Rudyjax said:
What a weasel.Former USMNT Manager Gregg Berhalter releases a statement pic.twitter.com/R7GkYZy19j
— FOX Soccer (@FOXSoccer) July 10, 2024
OregonAggie said:Rudyjax said:
What a weasel.Former USMNT Manager Gregg Berhalter releases a statement pic.twitter.com/R7GkYZy19j
— FOX Soccer (@FOXSoccer) July 10, 2024
I get criticizing GGG for coaching blunders but why is he a weasel for this? He left and, as Rob Stone said, he took the high road.
Rudyjax said:Silvertaps said:Rudyjax said:Silvertaps said:Rudyjax said:aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Meh. He got paid millions of dollars to represent the US.
Thank you for your service. You failed. Now move along.
It's really not his fault tho as nothing he has ever done qualified him for the job. Well, besides having a brother to hire him.
Agree that he was among the best available for what USMNT was willing to spend when hired. Unfortunately seems there just hasn't been the will to spend the kind of money it takes to get elite coaches…like Klopp.
No. There were other better coaches in the mix. Coaches that have even won something.
Like Jesse Marsch? Sure there were others in the mix…but they weren't in the "budget".
You don't know what the budget was and I was more referring to the original hire.
Silvertaps said:Rudyjax said:Silvertaps said:Rudyjax said:Silvertaps said:Rudyjax said:aggiephoenix02 said:
Come on, it's easy to state the obvious, and kick a man when he is down and out. You know what's hard? Dedicating a large portion of your professional career to the US National Team… like Gregg has done.
Instead of snide comments, maybe we should thank him, wish him well, and look ahead.
I'm not much of a Kamala Harris fan, but we can now, "Imagine what can be, unburdened by what has been…"
Meh. He got paid millions of dollars to represent the US.
Thank you for your service. You failed. Now move along.
It's really not his fault tho as nothing he has ever done qualified him for the job. Well, besides having a brother to hire him.
Agree that he was among the best available for what USMNT was willing to spend when hired. Unfortunately seems there just hasn't been the will to spend the kind of money it takes to get elite coaches…like Klopp.
No. There were other better coaches in the mix. Coaches that have even won something.
Like Jesse Marsch? Sure there were others in the mix…but they weren't in the "budget".
You don't know what the budget was and I was more referring to the original hire.
Point is they had the opportunity to hire Marsch and didn't. Further, their "budget" is quite known…cheap! They need to spend money on a great coach, but don't.
Rudyjax said:OregonAggie said:Rudyjax said:
What a weasel.Former USMNT Manager Gregg Berhalter releases a statement pic.twitter.com/R7GkYZy19j
— FOX Soccer (@FOXSoccer) July 10, 2024
I get criticizing GGG for coaching blunders but why is he a weasel for this? He left and, as Rob Stone said, he took the high road.
His last sentence. As if copa results didn't matter, basically, I did my job.
aggiephoenix02 said:
Bro, stop. Get some help. You have Gregg Derangement Syndrome…
aggiephoenix02 said:
If you think I'm bad now, just see what happens if we hire 'dolo…