When we began the process to move to the SEC, did we kick it off with a bunch of leaks from un-named sources?? I may be wrong as that was 10 years ago, but I don't think we did.
Adding OU might make some sense as it brings the state of Oklahoma and the associated TV's to the table, although it isn't a huge market. WV might not be a bad addition for the east but faces the same challenges as OU (very limited TV market as well as somewhat out of the geography). What would be great would be being able to get one of the ACC schools (NC, NC State, Virginia, Virginia State would be the best targets, but doubt any would be able to leave the ACC).
As many others have pointed out, the SEC already has the Texas market for TV's. Adding Texas only dilutes what is already there. It's not like they are getting additional dollars for higher ratings once the contract is established. Higher ratings only benefits the networks as they can charge more $$ per second of advertising.
Plus don't forget there have been numerous games in recent years where A&M has pulled higher ratings/numbers in Austin than the Texas game did for the same week. Texas fans are already watching SEC football- we already have those eyes on our conference!
At the end of the day, if money is king, this doesn't make sense because it doesn't bring anything to the conference with Texas that isn't already a part of the distribution of the SEC products (meaning no additional leverage for $$$), and a modest increase at best with OU. It just adds more mouths to feed, along with a potential bad partner long term in Texas.
This sounds more like an attempt to create leverage with their current media partners more than anything.
Adding OU might make some sense as it brings the state of Oklahoma and the associated TV's to the table, although it isn't a huge market. WV might not be a bad addition for the east but faces the same challenges as OU (very limited TV market as well as somewhat out of the geography). What would be great would be being able to get one of the ACC schools (NC, NC State, Virginia, Virginia State would be the best targets, but doubt any would be able to leave the ACC).
As many others have pointed out, the SEC already has the Texas market for TV's. Adding Texas only dilutes what is already there. It's not like they are getting additional dollars for higher ratings once the contract is established. Higher ratings only benefits the networks as they can charge more $$ per second of advertising.
Plus don't forget there have been numerous games in recent years where A&M has pulled higher ratings/numbers in Austin than the Texas game did for the same week. Texas fans are already watching SEC football- we already have those eyes on our conference!
At the end of the day, if money is king, this doesn't make sense because it doesn't bring anything to the conference with Texas that isn't already a part of the distribution of the SEC products (meaning no additional leverage for $$$), and a modest increase at best with OU. It just adds more mouths to feed, along with a potential bad partner long term in Texas.
This sounds more like an attempt to create leverage with their current media partners more than anything.