Because Texas cares more about the OU rivalry than the A&M one?
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"You know coaches. You talk to coach (Bob) Stoops all the time. You know that when they're looking at nonconference football games, they're trying to figure out how to best build their season off their nonconference. So you don't want to play, you know, Ohio State, USC and Notre Dame in nonconference. If you've got young kids, you've got to grow 'em up, they've got to have confidence, you've got to build it for the season and for the conference things. So coaches are very concerned about who they play in nonconference."
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Why won't A&M continue to play Baylor every year?
Been playing just as long as Texas-A&M
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my premise is... it is much easier to be ranked at the beginning than at the end