A&M marketing sucks. Too many old Ags who cling to the old AMC, SWC mentality in charge who don't understand how important it is for a public school to brand itself in a way that appeals to as many people as possible.
Imagine if there was a school called Ohio Military College that was 7K, all male all military...and in 50 years it grew from that to Ohio State, a massive, coed world class university...but the folks in charge were still trying to market and sell it as Ohio Military College.
You'd think they were nuts....and yet thats exactly what we are trying to do.
I've given up trying to talk sense to them and get them to market themselves as the representative of the our great state instead of as the little folksy backwoods military school it was in their days, but to no avail.
[This message has been edited by Maroon Dawn (edited 6/15/2012 3:36p).]