Disclaimer: I do marketing for a living. Yes I know I suck.
From the first semester I went to A&M (Class of 06), I absolutely loved the T-Star. From a branding perspective it is so much better than the traditional cash dispensing logo that it's not even funny.
In fact it used to hurt me a little, because I am so into marketing. I would wear my T-Star visor all over campus, and would try to stir up sentiment towards the logo. I bought everything T-Star I could (not much) and really tried to be a T-Star Aggie.
Other Aggies basically thought I was crazy.
And since then I realized that the T-Star is crazy.
I mean on its own it's great, maybe one of the best pieces of marketing ever to come out of A&M. I thank whoever created it. But as far as branding goes, its dead in the water.
The "beveled T" is a established logo with decades of history. Even though it is not nearly as popular in the state as the Longhorn or (recently ) the TT logo, the "beveled T" has an emotional and nostalgic tie to old Aggies that keep them coughing up the bucks.
The more we move towards the T-Star the more we erase A&M's proud history, which leaves us (in football) with our pathetic modern era to represent the university.
Maybe if we were reaching new heights on the gridiron- T-Star it up then! But for now the T-Star (or anything NOT the "beveled T"
is dead and needs to die.
A&M might be terrible as a school at marketing, but it still have done a lot of terrible marketing over a long time. You don't just throw away that much mindshare, unless you don't need it.
And we need it fellas. Leave the Beveled T alone...
