That price is right on the nose. Real, grade A maple syrup wholesales between $50 and $60 a gallon, depending on the specific product they buy. That's $.39 - $.47 per ounce. If you calculate 30% food cost, that puts one ounce at a menu price of $1.30 - $1.56aggiedent said:
First Watch at Louetta and 249 charges $1.49 for real maple syrup. For a chain attempting a more upscale breakfast experience, that's really off putting.
ETA: They might be able to leverage the number of locations for a lower wholesale price, but the cost of the product certainly warrants an upcharge more than corn syrup-based table/pancake syrup, which is 1/10 the price of maple syrup.