So you're first in line now, right?

My AD sold and Rolex came and picked up all their display pieces. Also destroyed any Rolex signs. Pretty crazy. Working on establishing a new contact but very difficult in this market as I was a customer of them for years.

I guess there we'll always be enough demand from the ultra rich for Rolex. At some point soon though you'd have to image people saving up for a nice watch start to get tired of waiting and having to buy off ADs to get in line when there's more and more quality options these days.

Explains Tudor and Omega doing so well.

They lost their dealership? What'd they do?

Rolex don't play. I respect the hell out of that. If you're the leader in your space, especially a luxury space…defend your standing at all costs.

Zobel said:

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They lost their dealership? What'd they do?

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Discounts maybe?

zgolfz85 said:

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Rolex don't play. I respect the hell out of that. If you're the leader in your space, especially a luxury space…defend your standing at all costs.

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This is what I find interesting. They historically haven't been the low production / scarce luxury option. There's plenty of established brands that have gone that route.

They were the sporty luxury / iconic brand for having made it. Or had some success. Something the average middle class white collar guy could aspire to achieve. What's the point of sponsoring every high brow sporting league / event if the average person that can afford to buy your product, can't?

One could argue they've lost their identity. Their marketing and design isn't matching their operational strategy.

They didn't do anything to lose it. They closed their store.

AgLA06 said:

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zgolfz85 said:

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Rolex don't play. I respect the hell out of that. If you're the leader in your space, especially a luxury space…defend your standing at all costs.

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This is what I find interesting. They historically haven't been the low production / scarce luxury option. There's plenty of established brands that have gone that route.

They were the sporty luxury / iconic brand for having made it. Or had some success. Something the average middle class white collar guy could aspire to achieve. What's the point of sponsoring every high brow sporting league / event if the average person that can afford to buy your product, can't?

One could argue they've lost their identity. Their marketing and design isn't matching their operational strategy.

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Whether it was by design or whether they stumbled into it, they're now clearly the rolls Royce/Bentley of the watch world and even with increased production, they're still very methodical and calculated in how they protect the brand's position.

AgLA06 said:

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zgolfz85 said:

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AgLA06 said:

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zgolfz85 said:

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Rolex don't play. I respect the hell out of that. If you're the leader in your space, especially a luxury space…defend your standing at all costs.

---

This is what I find interesting. They historically haven't been the low production / scarce luxury option. There's plenty of established brands that have gone that route.

They were the sporty luxury / iconic brand for having made it. Or had some success. Something the average middle class white collar guy could aspire to achieve. What's the point of sponsoring every high brow sporting league / event if the average person that can afford to buy your product, can't?

One could argue they've lost their identity. Their marketing and design isn't matching their operational strategy.

---

Whether it was by design or whether they stumbled into it, they're now clearly the rolls Royce/Bentley of the watch world and even with increased production, they're still very methodical and calculated in how they protect the brand's position.

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Pricing and design says otherwise.

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How so? There are car brands even more exclusive than rolls Royce and Bentley, just as with Rolex. Rolex is obtainable, but only to an affluent consumer

zgolfz85 said:

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AgLA06 said:

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zgolfz85 said:

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AgLA06 said:

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zgolfz85 said:

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Rolex don't play. I respect the hell out of that. If you're the leader in your space, especially a luxury space…defend your standing at all costs.

---

This is what I find interesting. They historically haven't been the low production / scarce luxury option. There's plenty of established brands that have gone that route.

They were the sporty luxury / iconic brand for having made it. Or had some success. Something the average middle class white collar guy could aspire to achieve. What's the point of sponsoring every high brow sporting league / event if the average person that can afford to buy your product, can't?

One could argue they've lost their identity. Their marketing and design isn't matching their operational strategy.

---

Whether it was by design or whether they stumbled into it, they're now clearly the rolls Royce/Bentley of the watch world and even with increased production, they're still very methodical and calculated in how they protect the brand's position.

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Pricing and design says otherwise.

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How so? There are car brands even more exclusive than rolls Royce and Bentley, just as with Rolex. Rolex is obtainable, but only to an affluent consumer

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See the post above.

schmendeler said:

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Rolex is Porsche. Great engineering, costs more than others with similar performance, loyal fans and owners. Everyone that sees one admires it. But it's not the height of automobile craftsmanship.

JLC is closer to Bentley or Rolls. Or maybe Patek.

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Honestly. It's more like Mercedes with costly required maintenance.

Just to put this in perspective, Swiss market share:

https://professionalwatches.com/morgan-stanleys-top-20-swiss-watch-company-ranking-for-2022/

Serotonin said:

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AgLA06 said:

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zgolfz85 said:

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AgLA06 said:

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zgolfz85 said:

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Rolex don't play. I respect the hell out of that. If you're the leader in your space, especially a luxury space…defend your standing at all costs.

---

This is what I find interesting. They historically haven't been the low production / scarce luxury option. There's plenty of established brands that have gone that route.

They were the sporty luxury / iconic brand for having made it. Or had some success. Something the average middle class white collar guy could aspire to achieve. What's the point of sponsoring every high brow sporting league / event if the average person that can afford to buy your product, can't?

One could argue they've lost their identity. Their marketing and design isn't matching their operational strategy.

---

Whether it was by design or whether they stumbled into it, they're now clearly the rolls Royce/Bentley of the watch world and even with increased production, they're still very methodical and calculated in how they protect the brand's position.

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Pricing and design says otherwise.

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Yep, in terms of "bespokeness" and retail price Rolex doesn't stand out amongst watchmakers.

It's the history, iconic designs, and marketing which all give them a ridiculous level of market share and demand.

https://watchesbysjx.com/2022/11/watchmaking-market-map-2022.html

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Is Glashtte Original the best value in luxury watches today or just stuck in the stone age?

As a semi-Rolex fan, I'm just celebrating that they discontinued the Milgauss (for now).

Not that it may matter for value because I'm not selling mine.

Would also wear the **** out of that Daytona posted earlier but will need wife to go back to work to spring for that.

I do want to own a birth year day date and maybe a bluesy one day, but I have low motivation to buy them because it rubs me the wrong way how they have handled the past few years

You're in bern? I really liked that town.

FTAC2011 said:

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I know tag heuer is hate it or love it, but I have always really liked the classy look and solid build of the carrera.

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Yep, one of the few I like

I love vintage Heuer pieces, but haven't found a Tag piece yet that moves the needle for me. That said, my dad wore a Tag my entire childhood and he beat the absolute hell out of it and never had it serviced, but it always worked.

Yes, visiting an old friend that lives here. It's very charming! It also helps that the high today is about 70 degrees.

I'm seeing $3,800 on their website for this watch. You can get it for under $1k?

YouBet said:

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I'm seeing $3,800 on their website for this watch. You can get it for under $1k?

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Used if you find the right one. Yes. Check eBay they are all over there for 1200. I paid $800 for this one

FTAC2011 said:

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YouBet said:

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I'm seeing $3,800 on their website for this watch. You can get it for under $1k?

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Used if you find the right one. Yes. Check eBay they are all over there for 1200. I paid $800 for this one

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Ah. Duh. Was thinking new.

FTAC2011 said:

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I know tag heuer is hate it or love it, but I have always really liked the classy look and solid build of the carrera. And for under a grand most of the time for this model. Can't beat it.

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Not a big fan of Tags, but I like that.

FTAC2011 said:

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YouBet said:

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I'm seeing $3,800 on their website for this watch. You can get it for under $1k?

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Used if you find the right one. Yes. Check eBay they are all over there for 1200. I paid $800 for this one

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If you can find another at that price and that condition, I'll take it!