Yes this year's ticket price is higher than normal due to scheduling conflicts and an early Coach's Night date (the club takes Coach when the club can get him), which resulted in the club only being able to secure a venue not initially preferred and more expensive.
For what it's worth, Coach's Night is the club's primary fundraiser for scholarships given out each year to Austin area students. The club has four outstanding student winners this year, and we need a successful Coach's Night to ensure more scholarships are provided for year's to come and send more top Austin students to TAMU. Don't forget the club is hosting Muster next week which is free to attend and there are BBQ plates currently on sale as an alternative (or addition to) your local Aggie programming.
Hope to get back to the Bob Bullock museum next year, which is a more reasonably priced venue.