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Maybe not killing.... Polarizing the two. Bryan is a great city. It's just getting left behind. It is growing at a slower pace and at a lower income level. In real estate, you'd consider that as a bad leading indicator.
I'd like Bryan to focus more on cleaning up the bad, and putting developers in the position to do it. Right now, they would rather protect the 200 unit run-down apartment complex with signs saying 24 hour police monitoring than to say enough is enough, tear down the blight, and turn it into something people that drive past look at and go "wow, I really like Bryan."
When you travel down 6 through Bryan (like TX Ave), it's easy to when one stops and the other starts. Again, I think it is a local zoning issue and a macro Houston issue. Bryan needs to learn that just because it can be built doesn't mean it should be built. Same goes for the structures in place.
I can't remover the JP for that precinct (I think precinct 2?), but I remember she was a raging PITA if you looked like you were from a property mgmt company, development company, etc. Heck, "I don't care about leases, just people" was a direct quote from her during one of our wonderful experiences. Boyette was the complete opposite.
So, maybe it is more than just economic.
Houston doesn't have zoning either, and there are definitely some bad parts of it, worse than Bryan (Gulfton comes to mind), but a lot of those problems aren't resulting from zoning. I hate to say it, but apart from the new developments on the fringes of Bryan (anything west of 2818 or east of Highway 6), there's nothing about Bryan that's particularly nice or charming.
While Houston has lots of run-down looking strip malls, but they usually have tasty places to eat or are in deceptively high-rent, high-traffic areas (Westheimer Road comes to mind). With Inner Loop Houston you get the Heights, Montrose, University Place, and River Oaks, trendy places that are extremely expensive to live in, but in Bryan you don't. You drive down College Station and find relatively common strip malls and restaurants. Walmart, Church's Chicken, Kroger, McDonald's, Firestone, Target, H-E-B, Kohl's, Bed Bath & Beyond, Chili's, Exxon, Fairfield Inn. When you start crossing over Bryan past Rosemary, the landscape changes. A run-down comics shop. Smoke shops. Empty strip malls. Loan places. Dollar stores. It doesn't get any better, and the more you travel, generally older and more run-down places await. Downtown Bryan remains a small enclave generally surrounded by run-down homes and businesses.
The only other big investment I've seen in "true" Bryan besides the redevelopment of Manor East Mall and downtown is Townshire, which even after they've filled the spot of an incredibly ill-advised Albertsons is still mostly empty besides a dollar store, Cici's Pizza and Alph@graphics*, which really isn't even a retail store.
* replaced character to avoid tripping word filter