So I've been a big fan of RTIC for a while now. The zipper on my 40 soft side broke and is beyond any type of repair that I could make. It's out of warranty with RTIC by 7 months (1 year warranty)...yes it was half the price of a yeti when I bought it, but now I either need to buy another one (which would have a 1 yr warranty also) or pony up and buy a yeti that has a lifetime warranty. A buddy of mine just had the zipper on his 3yr old Yeti 30 soft cooler break, and yeti gave him $300 in credit to apply to whatever he would like to purchase. What is yalls experience? I'm beginning to think that the soft coolers aren't created equally. And if they are, the lifetime warranty of the yeti may be worth the extra $$$.