So, they are advertising the hell out of this beer. Apparently, it's made from organic grains (read rice). I figure it's marketed to the idiots that buy gluten free steaks and non-gmo paper towels. You know, the moron that sees buzzwords and thinks "gee that's healthy" as they fill their cart with sugary cereals, snackwells and diet soda.

Any one had this?

For the life of me, I can't fugure out why one of the big brewers don't make a super fine beer. They have the resources and money. They could make a beer that blows any micro brew out of the water with a fraction of the cost with their low margins. But instead they choose to double down on stupid marketing gimmicks and buy out all the micro breweries (I'm looking at you Karbach and Ballast Point)

Outdoor related because we drink beer.

Half of the population has below average intelligence. That same half likes to get drunk on cheaper crappy beer, and falls for gimmicks.

My first thought was, "Why is this thread on the outdoor board when we have a food and spirits board?"

But then I took a step back and realized how thankful I am you didn't make the thread title "New Michelob beer is Outdoors..."

To anyone reading: If you ever have to put "is outdoors" in your thread title, don't post it.

Not sure I would drink anything with ultra on it but the big bend brewing national park Hefe is pretty good and Austin beer works flavor country is really good. Skip that crap and get a national park beer...obviously outdoors related as well

Damn. Quite a bit of thought into their marketing and beer. Maybe you should just take the plunge and confirm to us it's ****ty.

AB Marketing - 1

OP- 0

MouthBQ98 said:

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Half of the population has below average intelligence. That same half likes to get drunk on cheaper crappy beer, and falls for gimmicks.

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You ever priced Ultra? They took a crappy beer, stripped it ever further then stuck it in a slim can and marked it low carb/calorie. What next? Jack up the price to premium and sell to the high income folks. Genius

All beers have raised their prices. I used to get Lone Star Light for $0.54/$12.99 can/case. Now it's closer to $18.99. Then the rest of the beers, even crappie beers, $7.99-$10.99 a six pack of bottles. Now I just don't drink beer.

Hell, Cory Morrow's "$5 dollars a beer, good gosh" from Big City Stripper is the norm at bars nowadays.

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Cory Morrow's "$5 dollars a beer, good gosh"

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You sir, just took me right back to the Texas Hall of Fame on a Thursday night.

Thank you.

Is coors original not considered a fine beer?
I mean, the bandit had to sneak a truck load into Georgia

FincAg said:

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even crappie

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Now the thread is Outdoors related!

Irish_Man said:

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Is coors original not considered a fine beer?
I mean, the bandit had to sneak a truck load into Georgia

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No, Kerr's is trash. I don't care what color your mountains are.

The Virginia slims of beer.

MouthBQ98 said:

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Half of the population has below average intelligence. That same half likes to get drunk on cheaper crappy beer, and falls for gimmicks.

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My company participate in a cookoff with the Houston AGC. I thought it would be a hit to feature a bunch of Houston beers so I had coolers full of Karbach and St. Arnold's. I lost count of people that looked at my beer and then went to the tent next to ours to grab a bud light

Two things:

1) the whole "is outdoors" is overused, but is kind of OB standard fare now. It wouldn't be the same if it were different... It's like if schmelly was suddenly kind and helpful, NW80's posts were on topic, and I caught huge fish.

2) I am a Michelob Ultra drinker. Hear me out. Not because it's good, but because it's not. You know what's good? Pliny the Elder. Dogfishead 90 minute. Stone Ruination. But those beers are more carbs than I am allotted per day in my current nutritional regime. You know how many carbs are in a Mich Ultra? 2.7g. That means I can have as many as four cold beers on the boat. Four Mich Ultras versus no good beers. At home I do bourbon or scotch instead of beer. But in the boat, I want a cold beer. So Mich Ultra is my crutch. I went kicking and screaming but I went.

I will check out this ultra gold, see how many carbs it has and give it a shot.

My guess is they switched the recipe from pale 2 row to organic pale 2 row which is slightly darker in color and more expensive. I doubt there will be any difference in flavor unless they added a touch of speciality malt just to add a very light touch of flavor. The appeal of ultra is the low carbs but most don't realize that while ultra is 2.6 carbs, Miller lite is 2.8 carbs, Milwaukee's best lite is 2.8 and both of those to me have a little more flavor. Coors lite, keystone lite, bud lite, natty lite all have more carbs 3-5.5ish.

There is also a small push to start certified glyphosate Free grain for brewing, which is silly but folks are willing to pay so why not.

Generally I refuse to purchase any product that claims to be "organic" or "non GMO" because those words are nothing but a marketing gimmick to get people who failed science to pay more for a crappy product.

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Miller lite is 2.8 carbs

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3.2 If you want to get technical..

queso1 said:

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So, they are advertising the hell out of this beer. Apparently, it's made from organic grains (read rice). I figure it's marketed to the idiots that buy gluten free steaks and non-gmo paper towels. You know, the moron that sees buzzwords and thinks "gee that's healthy" as they fill their cart with sugary cereals, snackwells and diet soda.

Any one had this?

For the life of me, I can't fugure out why one of the big brewers don't make a super fine beer. They have the resources and money. They could make a beer that blows any micro brew out of the water with a fraction of the cost with their low margins. But instead they choose to double down on stupid marketing gimmicks and buy out all the micro breweries (I'm looking at you Karbach and Ballast Point)

Outdoor related because we drink beer.

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If I had to guess, I'd bet that their marketing research shows that no matter how good their super fine beer turns out to be, it would summarily be shunned as mass-produced crap by a good portion of the craft beer drinking population, not on its merits, but merely because it's not made in small quantities by some marginally funded brewery located in a ****ty part of town and/or is only regionally available thus creating demand based purely on the "I really only want it because I usually can't have it" effect.

Just a hunch though.

If you drink so much beer that organic or "lite" beer is a concern over taste, you might have other issues.

Wait until you near your target weight and your muscle mass is up and your body fat is down. You can metabolize those carb heavy beers (in reasonable moderation) and not gain weight.

I don't drink at all during the week. I might have 4-6 beers, good ones, on a weekend, and don't gain. In fact, when you are closer to ideal body weight, it doesn't take near as many beers as it used to to get a bit of buzz...or hangover. 4 is PLENTY for me now.

I just thought about this past weekend. I was sitting there thinking that we used to really balk at paying $5 for a beer, and now thats on the cheaper side for some of these micro brews.

People with no taste or flair for experimentation. I used to only drink Shiner Bock and Miller light. 20 years ago. Now I can't believe people don't indulge in all the choices we have. Though, there is a recognized economic phenomenon that people can become confounded or deterred by having too many choices to sort through.

AggieChemist said:

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Two things:

1) the whole "is outdoors" is overused, but is kind of OB standard fare now. It wouldn't be the same if it were different... It's like if schmelly was suddenly kind and helpful, NW80's posts were on topic, and I caught huge fish.

2) I am a Michelob Ultra drinker. Hear me out. Not because it's good, but because it's not. You know what's good? Pliny the Elder. Dogfishead 90 minute. Stone Ruination. But those beers are more carbs than I am allotted per day in my current nutritional regime. You know how many carbs are in a Mich Ultra? 2.7g. That means I can have as many as four cold beers on the boat. Four Mich Ultras versus no good beers. At home I do bourbon or scotch instead of beer. But in the boat, I want a cold beer. So Mich Ultra is my crutch. I went kicking and screaming but I went.

I will check out this ultra gold, see how many carbs it has and give it a shot.

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See, it's common sense approaches to life like this that we are sorely lacking in modern 'Merica.

Still though, that dude yesterday should've never been granted entry into the facebook group . . .

MouthBQ98 said:

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Wait until you near your target weight and your muscle mass is up and your body fat is down. You can metabolize those carb heavy beers (in reasonable moderation) and not gain weight.

I don't drink at all during the week. I might have 4-6 beers, good ones, on a weekend, and don't gain. In fact, when you are closer to ideal body weight, it doesn't take near as many beers as it used to to get a bit of buzz...or hangover. 4 is PLENTY for me now.

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That's not how this works.

That's not how any of this works!

At 10% body fat, more than 2 beers an hour gives me a buzz and if I have more than about six in an afternoon, I'll have a hangover. Being a lightweight has its benefits: It really saves me quite a bit of money. Only problem is I have to choose my beers carefully, cause I won't get to try many.

MouthBQ98 said:

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Wait until you near your target weight and your muscle mass is up and your body fat is down. You can metabolize those carb heavy beers (in reasonable moderation) and not gain weight.

I don't drink at all during the week. I might have 4-6 beers, good ones, on a weekend, and don't gain. In fact, when you are closer to ideal body weight, it doesn't take near as many beers as it used to to get a bit of buzz...or hangover. 4 is PLENTY for me now.

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I am near my target weight. I'm 207 lbs. I would wager that I have gone from one of the fattest on the OB to "smaller than average". I've lost 92 lbs in 3 years.

And if I can someday get to actual "skinny"... I don't see myself changing my diet dramatically. I FEEL better eating low carb. I eat <25 g of carbs a day, and most of that is from nuts or veggies. I was in San Diego last week and I took a week off to eat and drink what I wanted... and you know what? I felt like absolute dog **** by Tuesday afternoon.

Oh, I agree. That's why I only drink on occasions or weekends now. I still enjoy it, but the hangovers include some of that rundown carb loaded feeling, but I usually push through that fairly quickly the next day. If I have a few, it's usually one day on the weekend, not both. Congrats on the big loss. That has its own natural high to it.

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I've lost 92 lbs in 3 years.

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All the blue stars for you. Congrats!

My father was a big guy when I was a kid, and we saw a close friend lose his dad to a heart attack. He made the same choice you did - lost nearly 80 pounds - and I'm certain its given him decades more time on this earth.

Is anyone here target weight?

MookieBlaylock said:

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Is anyone here target weight?

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No.

I'd like to be heavier...

Ditto, I've lost the fat, but trying to add muscle is brutal.

Irish_Man said:

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Is coors original not considered a fine beer?
I mean, the bandit had to sneak a truck load into Georgia

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there is nothing wrong with a yella belly now and then, and ice cold coors light is a staple on a hot day at the ranch. If that's wrong then I don't want to be right.

And yes I have a fridge full of independent brewer's offerings most of the time.

Didn't consult my chart before hand but yes you are correct. Either way it is pretty low carb. Most beers are low carb because the whole point of fermentation is to convert sugar (carbs) into alcohol. There are plenty that are high carb but plenty that aren't. The difference is marketing

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if schmelly was suddenly kind and helpful, NW80's posts were on topic

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Adding this thread to my watchlist is outdoors.

I drink Coors lights as my "doing work or fishing hard" beer. It's light and refreshing without being too watery or cheap tasting or heavy. It's not my preference when I want to actually enjoy drinking a beer with a meal or socially, however.