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Michelob Ultra Gold

5,706 Views | 57 Replies | Last: 7 yr ago by leanderag82
OldSoully
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I'm a pricing coordinator at a Anheuser-Busch distributor and am here to answer and help address any of your questions about the michelob ultra pure gold.

So fire away
schmellba99
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AggieChemist said:

Two things:

1) the whole "is outdoors" is overused, but is kind of OB standard fare now. It wouldn't be the same if it were different... It's like if schmelly was suddenly kind and helpful, NW80's posts were on topic, and I caught huge fish.

2) I am a Michelob Ultra drinker. Hear me out. Not because it's good, but because it's not. You know what's good? Pliny the Elder. Dogfishead 90 minute. Stone Ruination. But those beers are more carbs than I am allotted per day in my current nutritional regime. You know how many carbs are in a Mich Ultra? 2.7g. That means I can have as many as four cold beers on the boat. Four Mich Ultras versus no good beers. At home I do bourbon or scotch instead of beer. But in the boat, I want a cold beer. So Mich Ultra is my crutch. I went kicking and screaming but I went.

I will check out this ultra gold, see how many carbs it has and give it a shot.
W.T.F you neck beard hillbilly? I'm a fuggin delight to be around, assuming you aren't a moron. If i'm not helpful and kind, look inwards for the problem.
MAROON
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OldSoully said:

I'm a pricing coordinator at a Anheuser-Busch distributor and am here to answer and help address any of your questions about the michelob ultra pure gold.

So fire away
where can I get my hands on some of the 1933 repeal reserve? I heard it was good, but never could find it.
76Ag
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I admit to drinking Ultra and now also Corona Premier because of the low carb count. It beats not having any beer at all.... You youngsters that don't have to be concerned with sugar are very lucky.
dustin999
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Bottom line is, different beers for different occasions. If I'm smoking a brisket for 14 hours, I'm not pounding down hipster quadruple IPA microbrew crap.

Likewise, if I'm out at a nice steakhouse with the wife, I'm not ordering Miller Lite.

I've never understood the elitism against light beer.
schmellba99
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Goose said:

If I had to guess, I'd bet that their marketing research shows that no matter how good their super fine beer turns out to be, it would summarily be shunned as mass-produced crap by a good portion of the craft beer drinking population, not on its merits, but merely because it's not made in small quantities by some marginally funded brewery located in a ****ty part of town and/or is only regionally available thus creating demand based purely on the "I really only want it because I usually can't have it" effect.

Just a hunch though.
This. Exhibit A:

Quote:

People with no taste or flair for experimentation. I used to only drink Shiner Bock and Miller light. 20 years ago. Now I can't believe people don't indulge in all the choices we have. Though, there is a recognized economic phenomenon that people can become confounded or deterred by having too many choices to sort through.

It could also, and just bear with me here, be a case of the simple fact that most of the microbrews are flat garbage to most people out there. You can only stuff so much pine tar, bog water, bitters, hops and pig sht into a bottle before even a catchy name won't save it from the fact that it's a craptastic beer. Maybe we just aren't as refined on our palate as some, but sht is still sht no matter how you bottle it.

And a whole lot of folks aren't willing to drive across town or get on facebook pages to source some super awesome beer made in a hollowed out tree using ballsweat from Gandolf as part of the ingredients - it's easy to swing by your local Stop N Rob and grab a 6 or 12 of whatever mass produced beer they have in a cooler waiting for you already. Turns out people, especially drinkers, tend to be lazy and want convenience.

In addition to convenience, cost may play a role as well for a whole lot of folks. You can spend $15 (or whatever, I don't buy that crap so I'm taking a pure guess on cost, if it's wrong sue me) on a 6 pack of some ultra rare beer that you drove 30 minutes across town and had to endure fighting with man-bunned neck beards in wizard suits over, or you can spend about $5 on a six pack of run of the mill Lone Star Light on the way home and while you may not enjoy it quite as much, it's still enjoyable and you didn't have to go out of your way for it.

Yet another reason is the fact that historically speaking, there is a reason why the American Lager was developed - one of them being that the older brews (hefes, dunkels, more traditional stouts, etc.) used to be included as part of the daily meal - they are heavy beers that tend to fill you up. American Lagers were developed because beer simply isn't part of the dietary intake here like it was in the old world up through the mid 1800's. People want to enjoy beer without feeling like they ate a loaf of bread and a wheel of cheese - hence lighter, less filling and easier to drink lagers.

*Never had the beer in the OP, it may well be garbage and probably is.
AggieChemist
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schmellba99 said:

Goose said:

If I had to guess, I'd bet that their marketing research shows that no matter how good their super fine beer turns out to be, it would summarily be shunned as mass-produced crap by a good portion of the craft beer drinking population, not on its merits, but merely because it's not made in small quantities by some marginally funded brewery located in a ****ty part of town and/or is only regionally available thus creating demand based purely on the "I really only want it because I usually can't have it" effect.

Just a hunch though.
This. Exhibit A:

Quote:

People with no taste or flair for experimentation. I used to only drink Shiner Bock and Miller light. 20 years ago. Now I can't believe people don't indulge in all the choices we have. Though, there is a recognized economic phenomenon that people can become confounded or deterred by having too many choices to sort through.

It could also, and just bear with me here, be a case of the simple fact that most of the microbrews are flat garbage to most people out there. You can only stuff so much pine tar, bog water, bitters, hops and pig sht into a bottle before even a catchy name won't save it from the fact that it's a craptastic beer. Maybe we just aren't as refined on our palate as some, but sht is still sht no matter how you bottle it.

And a whole lot of folks aren't willing to drive across town or get on facebook pages to source some super awesome beer made in a hollowed out tree using ballsweat from Gandolf as part of the ingredients - it's easy to swing by your local Stop N Rob and grab a 6 or 12 of whatever mass produced beer they have in a cooler waiting for you already. Turns out people, especially drinkers, tend to be lazy and want convenience.

In addition to convenience, cost may play a role as well for a whole lot of folks. You can spend $15 (or whatever, I don't buy that crap so I'm taking a pure guess on cost, if it's wrong sue me) on a 6 pack of some ultra rare beer that you drove 30 minutes across town and had to endure fighting with man-bunned neck beards in wizard suits over, or you can spend about $5 on a six pack of run of the mill Lone Star Light on the way home and while you may not enjoy it quite as much, it's still enjoyable and you didn't have to go out of your way for it.

Yet another reason is the fact that historically speaking, there is a reason why the American Lager was developed - one of them being that the older brews (hefes, dunkels, more traditional stouts, etc.) used to be included as part of the daily meal - they are heavy beers that tend to fill you up. American Lagers were developed because beer simply isn't part of the dietary intake here like it was in the old world up through the mid 1800's. People want to enjoy beer without feeling like they ate a loaf of bread and a wheel of cheese - hence lighter, less filling and easier to drink lagers.

*Never had the beer in the OP, it may well be garbage and probably is.

Quote:

W.T.F you neck beard hillbilly? I'm a fuggin delight to be around, assuming you aren't a moron. If i'm not helpful and kind, look inwards for the problem.
Signel
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Same here AC.. at least 3 years of doing this low carb and I can shop in normal sizes.

Nuts and bourbon have been my current bane though. They are keeping me from reaching my target weight.

Also, when I go off for a day, I end up with a gout flair (though very minor now days.) It also makes me feel terrible, and usually my heart rate is through the roof.
cevans_40
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Beer snobs are worse than democrats
76Ag
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There's not much worse than dimocrats...
OldSoully
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It's apart of a series so they don't have anymore available at the moment. The current one is the freedom reserve (folds of honor) flavor, the next one is a copper lager that will be coming out this fall. I'm not sure if they are bringing back the repeal reserve but if they do it will probably be in a variety pack of all the other flavors in the "reserve" series.
MouthBQ98
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I'm no snob. I drink it all. Well, some of the really cheap stuff is pretty meh, but I'll drink it. I'm just amazed when people don't try all there is out there and at least give it a chance. It's like kids that only ever want to eat pizza and chicken nuggets for every meal. To each is own, but I still think it's a shame.

And yes, I've tried some microbrew experiments that were unpleasant. I just don't try those particular beers again.
SunrayAg
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OldSoully said:

It's apart of a series so they don't have anymore available at the moment. The current one is the freedom reserve (folds of honor) flavor, the next one is a copper lager that will be coming out this fall. I'm not sure if they are bringing back the repeal reserve but if they do it will probably be in a variety pack of all the other flavors in the "reserve" series.
Is the freedom reserve really George Washington's recipe, or is that just marketing?

Also, did AB threaten and put pressure on the NFL to resolve the National Anthem situation?
JSKolache
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Lite beer sucks. Ultra lite beer Ultra Sucks.

That said, the Bud plant is Houston is the single largest buyer of Texas-grown rice, so there's that angle for you locavores.
nealan
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Michelob ultra is my favorite HOT weather beer
OldSoully
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Yes it is his actual recipe. If you've tried it you can taste the molasses influence in it, which was the most feasible form of sweetener when Washington brewed this recipe in the 1700's.

I've heard that they did put pressure on the NFL but I'm not exactly sure to the extent of what was said or how they applied pressure...

Don't quote me on this but I want to say the packages with the NFL cans cost AB a lot of money because people were basically boycotting them and they couldn't get them sold. I remember towards the end of it they were like dirt cheap just do inventory could get flushed out.
MouthBQ98
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It is extremely watered down. whatever they do to extract the unfermented carbs from solution also removes most of the body and flavor.
CactusThomas
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Freedom Reserve is good stuff. I would vote for Washington again given the chance.
cevans_40
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I try a pretty good variety of beers and most of them suck. Probably 65% of them I have trouble finishing a six pack. It is terrible throwing away or trying to choke down a beer that cost over $1. I will leave all of the over-priced, hippy beers to you fellas. I will just keep drinking the cheap stuff cause that's what taste best to me. And no I don't think Rudys is good BBQ.
P.U.T.U
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I do not get the point of counting calories while drinking beer, no point of drinking watered down beer. I will drink something like Topo Chico over a "light" beer the majority of the time. Nothing more annoying than peeing 5 times and not having a buzz.

Ahh the good ole college days of Keystone being $9.99/30. Wanting to do something stupid that night you could pick up Keystone Ice. Shiner was a "premium" beer when I was going to school, New York Sub and their $2 chuggers. Damn I miss those days
cevans_40
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OldSoully
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You made me laugh pretty good at this!
SanAntoneAg
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Ahh, the days of $3.50 ptchers of Shiner Bock at Dudley's.
Gig 'em! '90
leanderag82
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SanAntoneAg said:

Ahh, the days of $3.50 ptchers of Shiner Bock at Dudley's.aahh the days
Ahh the days of $1.75 Miller High Life pitchers at Dudley's Draw to accompany a plate of crappy nachos on a burnt paper plate........those were the days (circa 1980)
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