21st Century Fox Inc. is close to a deal for the rights to "Thursday Night Football," according to people familiar with the matter, betting that adding NFL games to its prime-time schedule will boost viewership despite the league's recent decline in the ratings.
CBS and NBC paid a combined $450 million to air 10 games last year. Fox's bid is higher, even with the decline in ratings.
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CBS and NBC paid a combined $450 million to air 10 games last year. Fox's bid is higher, even with the decline in ratings.
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