Somehow Toys R Us, which has been a bankruptcy basement dweller for a while, got access to OpenAI's Sora, a generative video maker. They crafted an ad entirely by AI.
It looks pretty good I think but reaction has been mixed. I have heard it opined that OpenAI is keeping Sora from the public until after the election so nobody makes fake videos of the candidates. Still, at some point they're going to have to make the tech available or else one of their competitors will showcase another product and start raking the bucks in.