AB (Bud) CEO Interview

6,956 Views | 70 Replies | Last: 1 yr ago by Bearpitbull
2wealfth Man
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Comes across just terribly. No apology, mishy mushy on where they stand, and sort of defiant that they are "in the middle of this issue". Guess they do care more about DEI than shareholder value.

SA68AG
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You have to wonder where the Board of Directors are.

I guess they'd rather be woke than enhance shareholder value.
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45-70Ag
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He is a dumb ass and the shareholders deserve to lose everything they have in AB by allowing this clown to remain in his position.
Matt Hooper
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They need to sell the brand AB.
And they then need to learn the worm has turned. Woke = broke.

Business cycles are real. Recognition early has value; late is costly.
Hooper Drives the Boat
AgOutsideAustin
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His name is Brendan what'd you expect?
He doesn't even drink beer.
DallasAg 94
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BurnetAggie99
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DallasAg 94 said:

With a name like Brendan... and with his face... I'd be embarrassed to drink AB.

The guy is everything wrong.


Can't believe this guy served in my beloved Marine Corps
HollywoodBQ
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Had to laugh when he said they are now investing 3x in the Bud Light brand.

So... while he didn't admit any wrongdoing, he did admit that their dumbassery is costing them - handsomely.
TRIDENT
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They are throwing good money after bad at this point.
LRHF
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Tough questions from the liberal news
Media. He did a good job avoiding real answers but I was pleasantly surprised they pressed him a little bit!
Get Off My Lawn
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BurnetAggie99 said:

DallasAg 94 said:

With a name like Brendan... and with his face... I'd be embarrassed to drink AB.

The guy is everything wrong.


Can't believe this guy served in my beloved Marine Corps

He basically didn't. Short stint as an athlete (i.e. advertising gimmick) before hopping over to the CIA (if I recall correctly).

I tend to try to not mention it because his Bud Light fiasco is akin to being lumped in with the Navy on the embarassment scale.
Get Off My Lawn
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LRHF said:

Tough questions from the liberal news
Media. He did a good job avoiding real answers but I was pleasantly surprised they pressed him a little bit!
lol. He got the bare minimum softballs. Nothing about advertising beer to minors. Nothing about funding advocacy of child genital mutilation. Nothing about his tone deaf commercials (following insult with mockery). Didn't press him when he avoided answering.

They are all on the same ideological side and the whole thing was a coordinated damage control effort. The media hates that the peons are pushing back and see this as a watershed moment. If Bud Light rebounds - theyve won a critical culture war battle. If it continues to fail, they lose a huge ally in corporate cooperation.
Bob Lee
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Oh my goodness that was awful.
Love Gun
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He seems like a skinny jeans wearing hipster duchebag. No concept of his clientele.

Let em burn.
**** Joe Biden
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Love Gun
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[You have been on here long enough to know that you were not going to post that without getting a ban. -Staff]
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Ghost91
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Gotta wonder what the Busch family thinks about all this. Probably laughing their asses off.

There's a GREAT book - 'Dethroning The King' about the hostile takeover by InBev. Busch family was so old school rich - commuting to work via helicopter landings on the roof, mahogany & leather everywhere, just oozing excess everywhere.
The InBev CEO flew up in a regular plane, wore blue jeans and stayed at like a Holiday Inn. Busch's didn't take him seriously, and the rest is history.

Having said that, I'd love to see old money's reaction to this woke BS.
Hondo.
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[So do you. -Staff]
The Banned
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The entire interview screams "I thought this job was going to be easy". Nothing about this man tells me that he has any true leadership skills at a scale this large. Not saying he can't take a team of 5 people and beat a team of 50. But taking over a corporation this size, I'm sure he thought he would essentially be mailing it in and taking a monster payout.
ShaggySLC
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It's crazy they use their farmers, drivers, brewery workers and distributors as a way to get sympathy. Those people are suffering because of their decisions not the consumer.
XXXVII
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I'm going to laugh when they release that add about their workers and it backfires even more on them. They're done, a recovery is not happening. Time to sell or scrap the brand, idiots.
DeSantis 2024

FJB, FJB, FJB, etc
Buck Turgidson
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Inbev is a global company that is totally out of touch with American consumers. The board hasn't done anything because they don't know any better than the local tard who is tanking Budweiser. The best thing for everybody would be if Inbev just sold Budweiser off to a US buyer at a discounted price so the new buyer could have some financial wiggle room while they rebuild the brand.
DarkBrandon01
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Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.
nortex97
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DarkBrandon01 said:

Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.
LOL, you mad some people are sick of this crap, bro? Last day of 'pride' month!

Dylan is an attention-whoring guy with a mental illness, and it's an insult to women, and everyone else' IQ to proclaim him a 'she.' HTH.
Tom Kazansky 2012
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DarkBrandon01 said:

Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.


Do you honestly think we are "mad" at bud light because they suggested people with gender dysphoria exist?

I can tell from your posts you are a bit naive, but that suggestion is probably your most inane conclusion to date.

I'd redirect you to explain that cheap beer drinkers of the bud light variety mostly vote Republican and would prefer not to buy from brands that advertise through degeneracy and men dressing up as women (in a take me seriously manner). That **** is disgusting and repulsive.

There are a million beer options and bud light and this CEO are brain dead to rock the boat like they did for favorable ESG valuations.

I'll do ya better, for my family, I hope every ideological left supporting company suffers historic crashes just like this. If anything the bud light and target declines have empowered the right to vote with our wallets and leave those brands in the dust. I celebrate their failure.
Tom Kazansky 2012
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Also, to clarify, most of us watching this are more giddy or amused. You seem to be the one that is mad.
Texas Yarddog
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DarkBrandon01 said:

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.


The two bolded quotes don't track.

Who was ABInbev targeting in giving this dude a specialized can to show to his followers? Trans didn't follow him prancing around like a 12 year old girl. The vast majority of followers were teenagers.

Houstonag
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I can not imagine how this guy became CEO. Was he like some of those past Ford CEO decisions?
2wealfth Man
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Ghost91 said:

Gotta wonder what the Busch family thinks about all this. Probably laughing their asses off.

There's a GREAT book - 'Dethroning The King' about the hostile takeover by InBev. Busch family was so old school rich - commuting to work via helicopter landings on the roof, mahogany & leather everywhere, just oozing excess everywhere.
The InBev CEO flew up in a regular plane, wore blue jeans and stayed at like a Holiday Inn. Busch's didn't take him seriously, and the rest is history.

Having said that, I'd love to see old money's reaction to this woke BS.
unfortunately, distributors and their employees are the ones who are going to suffer from this entirely preventable situation. InBev folks will just fly back to their European headquarters shrugging their shoulders and mumbling about Americans.
agent-maroon
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Watched until the 5 minute mark. Don't know what y'all saw but I don't think he gave a direct answer to a single question. Not one. Comes off as exactly what he is - a politician busted for something that could cost him his position and now he's doing the image spin tour with the friendly media types.

Waste of time IMO
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Carlo4
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Ghost91 said:

Gotta wonder what the Busch family thinks about all this. Probably laughing their asses off.

There's a GREAT book - 'Dethroning The King' about the hostile takeover by InBev. Busch family was so old school rich - commuting to work via helicopter landings on the roof, mahogany & leather everywhere, just oozing excess everywhere.
The InBev CEO flew up in a regular plane, wore blue jeans and stayed at like a Holiday Inn. Busch's didn't take him seriously, and the rest is history.

Having said that, I'd love to see old money's reaction to this woke BS.


At this rate, they will buy back what they sold for less than what they got for it and make more old school money.
45-70Ag
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DarkBrandon01 said:

Apologize for what? Advertising to trans people? On a single instagram ad? That's it?

You can't claim that AB is trying to force transgender stuff at you because the video wasn't directed to everyone. It was targeted advertising. You had to go out of your way to find it.

You also can't claim that AB is trying to expose stuff to kids, since Bud Light is obviously an adult beverage.

You're just mad at bug light for simply acknowledging that trans people exist, and trying to sell beer to them. You really think they care about DEI? At the end of the day this comes down to making money. That's the only agenda any of these corporations have. They dropped Mulvaney after this happened. They don't care about trans people.


I'm not mad they acknowledged that mental illness exists and I can claim they're targeting kids because it's not just adults at grocery stores, convenient stores or restaurants.

They gave a middle finger to their customer base, here's their chance to get a new gay one. Let's see if you guys step up.
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