SIAP: DC Drano's take on Bud Light VP Alissa Heinerscheid

6,488 Views | 67 Replies | Last: 1 yr ago by Ag with kids
TAMU1990
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AG
Prosperdick said:

Central Committee said:

It has to be a challenging to properly word this in the resume:

Cost my firm several billion dollars in lost sales to earn DEI and ESG points and impress my leftist friends.
The fact she was a registered Republican shows what a fraud she is...likely just did that to ingratiate herself to the execs at AB. Who knows, maybe she registered herself as an R to vote for unpopular candidates in primaries.

Regardless, calling her a RINO is an insult to RINO's everywhere...talk about a low bar.
This woman is a R? I'm thinking she had to be a Democratic plant at a Republican company (at least one that donates to Republicans) because no one could be this stupid. Zero business skills.
Ellis Wyatt
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Squadron7 said:

How do you get that job without knowing anything about who actually buys your product?
These are people who think politics should be inescapable. Messages should constantly be forced down our throats. Heretics must be ostracized.

They thought the NFL needed to be anti-police. And garage pulls were racial threats.
TAMU1990
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AG
Lake08 said:

What's sad is if she gets fired multiple attorneys would take her case against BL and probably win

BTW, one could argue the new coke issue was a success, because it made the original more iconic
How? This is a straight job performance issue. You cause significant damage to a brand and lose billions of dollars - it's a fireable offense. Also, several of the execs have said this ad campaign didn't get clearance. That might be a CYA statement, but if she acted alone on this it's a fireable offense.
Ellis Wyatt
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TAMU1990 said:

Prosperdick said:

Central Committee said:

It has to be a challenging to properly word this in the resume:

Cost my firm several billion dollars in lost sales to earn DEI and ESG points and impress my leftist friends.
The fact she was a registered Republican shows what a fraud she is...likely just did that to ingratiate herself to the execs at AB. Who knows, maybe she registered herself as an R to vote for unpopular candidates in primaries.

Regardless, calling her a RINO is an insult to RINO's everywhere...talk about a low bar.
This woman is a R?
She isn't actually.
Squadron7
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AG
Ellis Wyatt said:

TAMU1990 said:

Prosperdick said:

Central Committee said:

It has to be a challenging to properly word this in the resume:

Cost my firm several billion dollars in lost sales to earn DEI and ESG points and impress my leftist friends.
The fact she was a registered Republican shows what a fraud she is...likely just did that to ingratiate herself to the execs at AB. Who knows, maybe she registered herself as an R to vote for unpopular candidates in primaries.

Regardless, calling her a RINO is an insult to RINO's everywhere...talk about a low bar.
This woman is a R?
She isn't actually.

At best, she is a Bloomberg R.
American Hardwood
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AG
Squadron7 said:

Ellis Wyatt said:

TAMU1990 said:

Prosperdick said:

Central Committee said:

It has to be a challenging to properly word this in the resume:

Cost my firm several billion dollars in lost sales to earn DEI and ESG points and impress my leftist friends.
The fact she was a registered Republican shows what a fraud she is...likely just did that to ingratiate herself to the execs at AB. Who knows, maybe she registered herself as an R to vote for unpopular candidates in primaries.

Regardless, calling her a RINO is an insult to RINO's everywhere...talk about a low bar.
This woman is a R?
She isn't actually.

At best, she is a Bloomberg R.
Being Republican doesn't mean being conservative. Doesn't matter what party she claims, she is very liberal based on everything she did and said. Put no faith in that "R" beside any candidate's name, it is practically meaningless.
American Hardwood
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AG
My only problem with the OP and basically all the discussions about the Bud Light fiasco is that it is missing the most important point of all, which is why the boycott happened. There is a very important message being sent and that is that the common citizen is sick and tired of having deviant sexuality put in their faces at every turn.

The message is getting lost in the debate and it is the pro-trans, pro-deviant crowd on the left that is very happy to have us all distracted with the peripheral issues.
AGHouston11
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AG
What she did was secure her a permanent job position at every leftist company until she retires. The only thing that may change in that statement are her pronouns.

It was intentional and probably very well planned.

Shoefly!
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AG
Cromagnum said:

They always look exactly like you would think.


That's a dude, dude!
BillYeoman
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The guys who bust their ass all day sitting outside a gas stations drinking Bud Light are the polar opposite of "Fratty."

It truly amazes me this lady has no clue of Bud Lights demographic. Aside from pushing woke agendas…..she is straight up stupid from a business perspective.


New Coke was actually a genius idea. Pepsi was approaching Coke in sales. Coke took their old recipe off the market….people went crazy….then launched Coke Classic and left Pepsi in the dust.
richardag
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Central Committee said:

It has to be a challenging to properly word this in the resume:

Cost my firm several billion dollars in lost sales to earn DEI and ESG points and impress my leftist friends.
LOL You have captured this humorously and accurately.
Among the latter, under pretence of governing they have divided their nations into two classes, wolves and sheep.”
Thomas Jefferson, Letter to Edward Carrington, January 16, 1787
4stringAg
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AG
BDUB95 said:

That woman is the poster child for progressive, white women with Ivy League degrees.

She is surrounded by nothing but groupthink and believes everything she does is a righteous endeavor to push forward the Church of The Woke. She has ZERO clue about ANYTHING beyond her tiny feedback loop.

She lives in a delusion.
This happens in corporate america because those people beneath her who could have educated her on how bad an idea this was would have been dragged into HR and punished for having the temerity to go against the "Inclusion" narrative she was spinning.
4stringAg
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TXAG 05 said:

Y'all must have been rich if you had bud light at college parties, that was fancy boy beer. Keystone light was all we needed, and you could get 30 of them for $8-9
LOL. Keystone was an upgrade from the Milwaukee's Best, Shaeffer, and other swill we could afford. It was a banner day when we had enough cash to get Keystone.
4stringAg
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AG
MouthBQ98 said:

These people aren't all blue haired radical extremists.

That is the issue. This unearned virtue signaling ideology takes in plenty of less radical people that simply find themselves socially immersed in it, and it is convenient or advantageous to buy in and play that game for hierarchical status and also emotionally gratifying and provides a sense of righteous purpose like a religion. It IS a religion. You have zealots, and casual believers who go through the required rites to the satisfaction of the zealots and peers.

There are MiLLIONS of suburban females who have adopted this east to take on self gratifying religion. It gives them a sense of virtue and purpose that they need either on top of or in place of other religious beliefs. It doesn't ask much except that you virtue signal in concordance with it. It also tells you most of your faults and problems can be blamed on someone else.
Bolded paragraph is the straight truth. I live in what you'd call a conservative suburb. However, there are tons of the women on the local Facebook suburb page that do nothing but white knight for the "downtrodden" and virtue signal on the latest thing. As example, anyone who complains online about service in a local restaurant is pelted with the scorn of these women for not being kind and caring about people who work for low wages.
Ellis Wyatt
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American Hardwood said:

Squadron7 said:



At best, she is a Bloomberg R.
Being Republican doesn't mean being conservative. Doesn't matter what party she claims, she is very liberal based on everything she did and said. Put no faith in that "R" beside any candidate's name, it is practically meaningless.
That is more and more the case., They call themselves Rs to be able to attack Rs. See: John McCain, James Comey, Christopher Wray, Mitt Romney, et al. See also: Texags CMs.

They are frauds.
Secolobo
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AG
and this.

Ellis Wyatt
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BillYeoman said:

The guys who bust their ass all day sitting outside a gas stations drinking Bud Light are the polar opposite of "Fratty."

It truly amazes me this lady has no clue of Bud Lights demographic. Aside from pushing woke agendas…..she is straight up stupid from a business perspective.
She looks down on anyone who isn't within her bubble or who doesn't agree with her politically. It's what white libs do.
Ellis Wyatt
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4stringAg said:

TXAG 05 said:

Y'all must have been rich if you had bud light at college parties, that was fancy boy beer. Keystone light was all we needed, and you could get 30 of them for $8-9
LOL. Keystone was an upgrade from the Milwaukee's Best, Shaeffer, and other swill we could afford. It was a banner day when we had enough cash to get Keystone.
Agreed. The early 90s had quite a few decent ****ty beers. All those Ices and Drys. I could drink them all day long.

I would get pissed when someone would buy Old Milwaukee or Milwaukee's Best. Pure swill.
AgDad121619
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TresPuertas said:

what's amazing is that this woman is responsible for a $5bil loss in market cap by a single decision she made and if she quits BL (she's not getting fired) she can name her job and price with any woke led company in the world. This kind of stuff wins you points in woke boardrooms
tenured position at TAMU liberal arts department
Squadron7
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AG
Ten bucks say she drank Zima in school.
BG Knocc Out
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Cromagnum said:

They always look exactly like you would think.

Yep. Belongs on thorazine in a psych ward. Not sorry. That's the face of a lunatic.
dubi
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AG
Quote:

That's the face of a lunatic.
POTD
APHIS AG
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jrdaustin said:

Very aptly put:. "A middle finger to her political enemies".

I think that is precisely why this action has resulted in such a visceral response. It was never about marketing or development of the brand. It was a "screw-you" statement to the target market.
And she is still proud of it and will NEVER apologize!!! AB will not fire her but probably reassign her to another department.
Kenneth_2003
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Secolobo said:

and this.




I heard about this pic! Yeah, that's a gal that's worried about a "fratty" image.
APHIS AG
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BG Knocc Out said:

Cromagnum said:

They always look exactly like you would think.

Yep. Belongs on thorazine in a psych ward. Not sorry. That's the face of a lunatic.
The hate she has for MAGA America, those individuals that mostly drink AB products, will always show outwardly. That is the reason why their are so few good looking liberals.
Trajan88
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Does she even work in St. Louis... A-B iconic brewery/offices?

Was she exposed to the A-B environment/culture or did she consider Missouri as fly-over country?

Thousands of companies would dream of having the greatness of the Budweiser brand.

This marketing guru damaged it. Will take years and $$$$s to restore.

Brutal.
Bearpitbull
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I don't get off on just ****ting on some woman that made a bad decision. Protesting and boycotting... absolutely your right. Alot of good folks who probably share your traditional views (employees, drivers, distributors) but whose job depends on selling beer will be the only ones who will pay. She will be hired by some group that better aligns with her values but the bud folks will suffer. I don't get the rage. So many better battles to fight. I guess folks just need to belong to some sort of group think.
one safe place
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When she leaves the beer business, she will wind up in the biden administration. He has a thing for quota-meeting incompetent freaks and weirdos. She might have to pronounce that she is something other than heterosexual (pick something out of the LGBQT++++ options) if the offer doesn't come immediately though.
AnScAggie
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Bearpitbull said:

I don't get off on just ****ting on some woman that made a bad decision. Protesting and boycotting... absolutely you're right. Alot of good folks who probably share your traditional views (employees, drivers, distributors) but whose job depends on selling beer will be the only ones who will pay. She will be hired by some group that better aligns with her values but the bud folks will suffer. I don't get the rage. So many better battles to fight. I guess folks just need to belong to some sort of group think.

Possibly the most tone deaf post I've read in a long time on TA.
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rocky the dog
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Quote:

I don't get off on just ****ting on some woman that made a bad decision. Protesting and boycotting... absolutely your right. Alot of good folks who probably share your traditional views (employees, drivers, distributors) but whose job depends on selling beer will be the only ones who will pay. She will be hired by some group that better aligns with her values but the bud folks will suffer. I don't get the rage. So many better battles to fight. I guess folks just need to belong to some sort of group think.

Elections are when people find out what politicians stand for, and politicians find out what people will fall for.
Lake08
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TAMU1990 said:

Lake08 said:

What's sad is if she gets fired multiple attorneys would take her case against BL and probably win

BTW, one could argue the new coke issue was a success, because it made the original more iconic
How? This is a straight job performance issue. You cause significant damage to a brand and lose billions of dollars - it's a fireable offense. Also, several of the execs have said this ad campaign didn't get clearance. That might be a CYA statement, but if she acted alone on this it's a fireable offense.


Does anything in this country make any sense?? Nope
Ag with kids
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AG
Ellis Wyatt said:

4stringAg said:

TXAG 05 said:

Y'all must have been rich if you had bud light at college parties, that was fancy boy beer. Keystone light was all we needed, and you could get 30 of them for $8-9
LOL. Keystone was an upgrade from the Milwaukee's Best, Shaeffer, and other swill we could afford. It was a banner day when we had enough cash to get Keystone.
Agreed. The early 90s had quite a few decent ****ty beers. All those Ices and Drys. I could drink them all day long.

I would get pissed when someone would buy Old Milwaukee or Milwaukee's Best. Pure swill.
My ex-wife's Dad (who was a badass) said it best (he only drank the Beast). "You're only sucking the drug out of it anyways..."
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