mmh said:

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Who Is Alissa Heinerscheid? Bud Light's VP of Marketing Amid Trans Debate (newsweek.com)


Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

"So I had this super clear mandate," she said. "It's like, we need to evolve and elevate this incredibly iconic brand. And my...what I brought to that was a belief in, okay, what does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men."

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