Quote:

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Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

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If it's possible to pick out the stupidest part of this whole eff-up, then it has to be the bold text above. Before two weeks ago every time I've been in an HEB or Walmart anywhere with a Hispanic majority clientele I usually see about a quarter to a third of the total display is bud light. The last time I was in the HEB on Texas Ave in Bryan the display was over half the refrigerated section with stacked cases on the floor and both endcaps. Made a joke comment to my son that we must be getting close to the beer aisle because every cart coming from that direction had bud light on it. All my in-laws are drinking bud light if they hadn't broken out the Crown Royal. bud light was literally outselling all the other beers combined. How can they say that it was in decline? SMH

When you see a white woman start speaking with a mouth that is a third larger than normal, you know immediately it's a liberal psycho. That Chelsea Clinton look.

"It isn't so much that liberals are ignorant. It's just that they know so many things that aren't so."
Ronald Reagan

Anecdotally, was at a steakhouse and not a single Bud Light did I see anywhere. Even with 2 big Mexican birthday groups. That's not a good sign.

Should have brought back Spuds MacKenzie.

AgOutsideAustin said:

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That beotch still work there ??

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She will be CEO pretty soon

Read a post on another thread that Spuds was actually a female masquerading as a dude. AB' roots in trans advertising runs deep

people are still just glossing over the fact that Mulvaney is not some ******

he's a dude who has been acting and grifting his whole life

he's just pretending to be a young teenage girl and making fun of women

but girl power!!

agent-maroon said:

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Quote:

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Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

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If it's possible to pick out the stupidest part of this whole eff-up, then it has to be the bold text above. Before two weeks ago every time I've been in an HEB or Walmart anywhere with a Hispanic majority clientele I usually see about a quarter to a third of the total display is bud light. The last time I was in the HEB on Texas Ave in Bryan the display was over half the refrigerated section with stacked cases on the floor and both endcaps. Made a joke comment to my son that we must be getting close to the beer aisle because every cart coming from that direction had bud light on it. All my in-laws are drinking bud light if they hadn't broken out the Crown Royal. bud light was literally outselling all the other beers combined. How can they say that it was in decline? SMH

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I would venture to guess that most of the mainstream beer brands from the 1980s (Bud, Bid Light, Miller Lite, MGD, Coors Light, etc) have lost significant market share the last 20 years simply due to changes in alcohol laws that allowed the proliferation of craft beers. Heck, the handful of gay people I know love to compare notes on all the IPAs they drink. They wouldn't be caught dead with a boring pilsner in their fridge.

Aggie4Life02 said:

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Trajan88 said:

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My Budweiser of choice... consumed when in London.

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Budweiser stole its name from a Czech company.

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Say what you want about AB right now with the controversy, but he didn't steal the name. The Czech company in question didn't even exist until after Busch started using the name.

He just named it after a Czech town and used the German word for the town.

alissa seems like the type to walk around the office with a #girlboss coffee mug

agent-maroon said:

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Quote:

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Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

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If it's possible to pick out the stupidest part of this whole eff-up, then it has to be the bold text above. Before two weeks ago every time I've been in an HEB or Walmart anywhere with a Hispanic majority clientele I usually see about a quarter to a third of the total display is bud light. The last time I was in the HEB on Texas Ave in Bryan the display was over half the refrigerated section with stacked cases on the floor and both endcaps. Made a joke comment to my son that we must be getting close to the beer aisle because every cart coming from that direction had bud light on it. All my in-laws are drinking bud light if they hadn't broken out the Crown Royal. bud light was literally outselling all the other beers combined. How can they say that it was in decline? SMH

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I'm going to assume that when she means it was in decline she was talking more about the makeup of their target audience being inferior compared to her more sophisticated preferred people - you know, anyone but white men and Mexicans.

I was just wondering when did AB teach the Clydesdale s to speak.

Burdizzo said:

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agent-maroon said:

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Quote:

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Heinerscheid said: "I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was...this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

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If it's possible to pick out the stupidest part of this whole eff-up, then it has to be the bold text above. Before two weeks ago every time I've been in an HEB or Walmart anywhere with a Hispanic majority clientele I usually see about a quarter to a third of the total display is bud light. The last time I was in the HEB on Texas Ave in Bryan the display was over half the refrigerated section with stacked cases on the floor and both endcaps. Made a joke comment to my son that we must be getting close to the beer aisle because every cart coming from that direction had bud light on it. All my in-laws are drinking bud light if they hadn't broken out the Crown Royal. bud light was literally outselling all the other beers combined. How can they say that it was in decline? SMH

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I would venture to guess that most of the mainstream beer brands from the 1980s (Bud, Bid Light, Miller Lite, MGD, Coors Light, etc) have lost significant market share the last 20 years simply due to changes in alcohol laws that allowed the proliferation of craft beers. Heck, the handful of gay people I know love to compare notes on all the IPAs they drink. They wouldn't be caught dead with a boring pilsner in their fridge.

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It's that for sure. It's also seltzers, ciders, teas, etc. Wine is much more common with the younger crowd than previous years. So is liquor. Look at what Tito's has done in the last decade. And of course legalization of pot.

If Bud Light is in decline, maybe focus more on gaining market share in what it's being replaced with. And maybe, stop putting Bud Light in the name of every single new product you out. The money all rolls back to AB-InBev anyway. Bug Light margaritas? Bud Light Seltzer? No one knew what White Claw was a few years ago. Consumers can handle, and (gasp) even like new concepts.

If it's too "fratty" I'd probably double, triple, down on being fratty. Seems to work.

But for god's sake, read your room. Women, lib men, gays, trans, were not waiting for someone they could identify with to push the product before they bought it. They weren't buying it because they don't like it and don't want it. It's been around for 40+ years, come on.

It's like they forgot their customer base is Joe Blow American and not Generation Zhe. All the hipsters drink skunk water IPAs or White Claw and will never drink AB products.

So you alienate a double digit percentage of your base, by trying to be "inclusive" for a population that comprises <1% of the global population…..makes ZERO sense.

Why not focus on biological females, and not trying to celebrate womanhood with a biological male. This isn't rocket science.

AggieKatie2 said:

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....trying to be "inclusive" for a population that comprises <1% of the global population…..

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.

The VP isn't only trying to go after trans or just lgbt people. She wants to attract the 11M followers Mulvaney has on tiktok alone. I assume most of them are lgbtq friendly 20 somethings. The VP is going after a much bigger set of the population than you assumed. This is going on with many more popular trans social media content creators.

Houston Lee said:

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AggieKatie2 said:

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So you alienate a double digit percentage of your base, by trying to be "inclusive" for a population that comprises <1% of the global population…..makes ZERO sense.

Why not focus on biological females, and not trying to celebrate womanhood with a biological male. This isn't rocket science.

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Like the ladies in the 'tramplicate' Bud Light commercials. The dudes go off with the alien chicks and the ladies left behind celebrate with their own Bud Light. Really not a great message for relationships, but it was funny and cute and said, "Bud Light is here for you too ladies."

Nattie said:

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AggieKatie2 said:

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....trying to be "inclusive" for a population that comprises <1% of the global population…..

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.

The VP isn't only trying to go after trans or just lgbt people. She wants to attract the 11M followers Mulvaney has on tiktok alone. I assume most of them are lgbtq friendly 20 somethings. The VP is going after a much bigger set of the population than you assumed. This is going on with many more popular trans social media content creators.

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Probably 75% of those are teenagers who aren't going to remember or care what Bud Light did by the time they are 21. So, the strategy is to advertise to underage teenagers? Let's ask Camel cigarettes how that worked out for them.

I don't know what y'all drank in college, but our primary selection factor was $$$$.

Natty light, PBR.

Bud, Miller and Coors light were high dollar!

Nattie said:

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AggieKatie2 said:

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....trying to be "inclusive" for a population that comprises <1% of the global population…..

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The VP isn't only trying to go after trans or just lgbt people. She wants to attract the 11M followers Mulvaney has on tiktok alone. I assume most of them are lgbtq friendly 20 somethings. The VP is going after a much bigger set of the population than you assumed. This is going on with many more popular trans social media content creators.

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Pulling 12 new costumers out of 11million sounds like a good ROI,

Those 11million are not going to start drink Bud Light regardless of what face is plastered on the can.

If, in your professional capacity, you ever utter the words "super clear", I'm not going to be able take you seriously from that point forward.

GeorgiAg said:

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I don't know what y'all drank in college, but our primary selection factor was $$$$.

Natty light, PBR.

Bud, Miller and Coors light were high dollar!

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True that! Our high school beers of choice were Black Label and Schaeffer Light. Hell, our motto back then was "Black Label cuz it's cheaper than water!" which was true. It was cheaper than convenience store bottled water.

American Hardwood said:

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GeorgiAg said:

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I don't know what y'all drank in college, but our primary selection factor was $$$$.

Natty light, PBR.

Bud, Miller and Coors light were high dollar!

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True that! Our high school beers of choice were Black Label and Schaeffer Light. Hell, our motto back then was "Black Label cuz it's cheaper than water!" which was true. It was cheaper than convenience store bottled water.

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Pearl beer. 85 cents at the Chicken and you got a puzzle for your muddled brain to solve.

BTKAG97 said:

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Nattie said:

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AggieKatie2 said:

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....trying to be "inclusive" for a population that comprises <1% of the global population…..

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The VP isn't only trying to go after trans or just lgbt people. She wants to attract the 11M followers Mulvaney has on tiktok alone. I assume most of them are lgbtq friendly 20 somethings. The VP is going after a much bigger set of the population than you assumed. This is going on with many more popular trans social media content creators.

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Pulling 12 new costumers out of 11million sounds like a good ROI,

Those 11million are not going to start drink Bud Light regardless of what face is plastered on the can.

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Let's compare the 11M Mulvaney followers to the nearly 19M that have viewed the AB non-apology apology with less than 4000 likes. ROI indeed!

Stat Monitor Repairman said:

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alissa seems like the type to walk around the office with a #girlboss coffee mug

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I am guessing Alissa has worked from home for over 3 years now.

Nattie said:

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AggieKatie2 said:

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....trying to be "inclusive" for a population that comprises <1% of the global population…..

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.

The VP isn't only trying to go after trans or just lgbt people. She wants to attract the 11M followers Mulvaney has on tiktok alone. I assume most of them are lgbtq friendly 20 somethings. The VP is going after a much bigger set of the population than you assumed. This is going on with many more popular trans social media content creators.

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So you think this was a good move? Wow! Losing $7 billion to date is a good move? I feel sorry for whatever company you work for.

GeorgiAg said:

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I don't know what y'all drank in college, but our primary selection factor was $$$$.

Natty light, PBR.

Bud, Miller and Coors light were high dollar!

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Red Dog. MGD, Icehouse, Keystone

GeorgiAg said:

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I don't know what y'all drank in college, but our primary selection factor was $$$$.

Natty light, PBR.

Bud, Miller and Coors light were high dollar!

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Lone Star longnecks in the bottle. 75 cents each at the Dixie Chicken.

She is a little long in the tooth.

Maybe we are the aholes and Alissa was right all along.

Stat Monitor Repairman said:

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Maybe we are the aholes and Alissa was right all along.

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She's not right at all

Pretending to be part of a trendy group is nothing new

Best decision of her life. She is officially a millionaire