Sorry, did not mean to end the thought so abruptly.TioGallo said:
Bud Light is just one brand owned by A-B, which is owned by InBev. So Bud Light demand can fall off the map and InBev/A-B will keep on chugging along
InBev/A-B brands
A-B tanked their flagship brand. That's going to hurt A-B and the local distributors are taking it in the arse. No telling how many cases and kegs are still sitting in distribution warehouses. I'd imagine there's quite a bit of BL wasting away in bar and RR coolers across the country. Everyone in the food chain between A-B and the local beer drinker got screwed. I feel bad for them, but not the leadership at A-B.
InBev won't feel as much pain with so many brands sold globally. Not that they won't feel a pinch but among so many other brands they also own the new #1 seller Modelo.
Did see that a member of the Busch family offered to buy BL back. Wasn't clear if it was just the BL brand or Bud or all of A-B. Maybe a bargain price.
Someone thought that reaching out to attract attention in the LGBTQx community by sending a 6er with the face of a trans on a can was a solid marketing idea, lauding him (yes, him) for his journey on becoming a "woman". Right in the middle of nationwide backlash over the trans movement, FL pushing back on gender ideology in grade school, bio. men invading women's sports and spaces, "grooming" and all that. I've seen people say "JFC it was just ONE CAN!". Consider the power of one can combined with social media and the most ill-advised timing in the history of marketing. I doubt it would have garnered much attention 5 years ago but with all the noise from the perpetually offended social justice warrior crowd it became a sort of battle cry against the tyranny of the minority (real or perceived, doesn't really matter at this point). IMO it's a clear sign that regular guy, middle class, silent majority, traditionalist types are fed up and instead of expressing that on platforms where they'll be labelled a bigot, transphobe etc they're speaking out through BL, Target etc.
(secretly hoping that satisfies ProgN's post requirements )