Kenneth_2003 said:

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M1Buckeye said:

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I live in central Florida and Budweiser products are fully in stock everywhere but other brands are flying off the shelves. The fact is, no self-respecting man wants to be seen buying Budweiser. Although I did see one couple pushing their cart out of a grocery store and he had an 18-pack of Bud Light. My first thought was that he is a ****.

Of course, Coors and Miller also celebrate same-sex lifestyles and so I'd say America is ripe for another beer company to become men's men and take over a huge chunk of the beer market.

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I've said before... I don't see this as a gay or anti-gay thing. DM is an evened unlikable person.

Kids who you want, love who you want, may who you want. Stop being flamboyant attention whooores and stop pushing it in while and on the kids!

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It has nothing to do with any of that.

It has to do with men pretending to be women. And the thought police telling us that we must publicly affirm that men can be women

Men competing in women's sports and in women's locker rooms and bathrooms.

And men being sent to women's prisons raping women inmates.

And the girls raped in Loudon County by a boy in the girl's bathrooms.

And drag queen story hour where men provocatively dance in front of little kids and tell them it's not going to lick itself.

That's what it's about.

Tailgate88 said:

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At HEB yesterday, there was ONE 12 pack of Yuengling lager but otherwise the entire section was sold out. Coors and Miller products were about half gone. There was exactly ONE 12-pack and ONE six pack of Bud Light missing.

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Probably a gag gift purchase for someone's birthday.

CDUB98 said:

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Two Republican senators have called for an investigation into Anheuser-Busch's partnership with Mulvaney, alleging that the influencer's social-media followers include people under the legal drinking age.

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Damn, this is dumb. They should focus on things that truly affect the country, like, saaaaay the debt.

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What would you propose they do? Democrats control the Senate. And they're all Marxists.

AgShaun00 said:

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Heard about a golf tournament in SA where beverage distributor sponsored and only bud light was served. Told it was a very sober tournament

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Stat from the Byron Nelson last weekend. Just one day of data from one hospitality tent, but opening round Thursday last year went through 25 cases of bud light. This year's opening round saw 20 individual bud lights ordered.

https://www.dailymail.co.uk/news/article-12108927/Bud-Light-set-buy-unsold-cases-sitting-shelves-Dylan-Mulvaney-controversy.html

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Anheuser Busch continues its desperate attempt to recover from the controversial promotion with influencer Dylan Mulvaney, with the company now set to buy back unsold, expired cases as sales continue to dip.

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The disastrous marketing bid has seen sales for the American flagship beer plummet 26 percent, despite Anheuser-Busch reporting first-quarter earnings of $1.65billion and with conservatives everywhere professing to boycott the company.

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A new profile of the company's handling of the PR, social media and sales backlash admits the company and CEO Michel Doukeris are now being forced to buy back unsold and expired cases of suds.

Bud Light also plans a branding revamp, aligning Bud Light with the company's sponsorship of a veterans organization.

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Don't let your friends forgive them. This is everyone's best chance to destroy this corporate DEI/ESG bull***** Let's make them buy back expired stock every month. I hope they have to buyback and destroy so much that they have to get rid of the label or do what they should do and admit their mistake and giving that fake trans grifting freak was the worst decision ever made, apologize and beg for another chance. They won't but they know that's the only way back if we keep rejecting their products. I was on the beer isle at HEB Friday buying YF and a polite woman grabbed a 6 pack of MU. I brought up no politics or reason, but I suggested that she try YF because it's just like MU but tastes so much better. She put her MU back and grabbed some YF.

Also, someone else pointed this out in an article last week. Mulvaney has made a ton from endorsements from corporations, so why hasn't he at least bought breast implants? That's a very valid point and confirmed he's a fake grifting opportunist. If leftists saw his nonsense through that lens, then they'd realize he's making a mockery of women.

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They also plan to go back on marketing chief Alissa Heinerscheid's plan to update what she called the 'fratty' and 'out of touch' branding by advertising heavily on all-American themes like football and country music, according to the Wall Street Journal.

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If this strategy works, then conservatives will confirm prog's impression of us being dumb and ignorant dumbasses. Let's burn the BL label to the ground!

I would encourage people to continue rejecting Bud Light and other AB products until the company apologizes and supports right leaning media in a monster way. Companies have to understand there’s a danger in going full woke. For a generation companies have learned there’s no…

— Clay Travis (@ClayTravis) May 21, 2023

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FYI, those that aren't aware, the Bryan Eagle announced yesterday that it is going from a daily newspaper to a 3-times a week paper. I attribute most of that downfall to it's news sources, primarily the AP. Everyone I know subscribes for the local sports in general, but more specifically for Aggie sports and Aggie news.

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We haven't had newspapers for some time now. We've had editorial publications that used news stories as a writing stem topic to promote their viewpoints. Their problem is that the people they were targeting with the lefty editorial slant have moved on from paying subscriptions to "free" internet sources along with everyone else. They've literally worked themselves out of a job.

Yuengling Flight is killing it right now.

I ordered more pitchers so I could sell more beer.

No more Busch Light. Flight has taken over.

It's noteworthy that Alissa never felt the need to explain why Bud Light needed to move beyond its "fratty" image. It certainly isn't the case that frat boys don't buy beer. The goal wasn't to add to the customer base but to change it. And yet, she didn't say it would be more profitable to change the brand image. It's self-evident to the Alissas of the corporate world that the most important thing isn't making money, it's making the right people's money.

I recently watched Air, good movie if you haven't seen it yet, about the rise of Nike and Michael Jordan. Although I grew up during that period I forgot that Nike was just a running shoe and Adidas and Converse ruled the basketball world back in early 80's.

How does this relate to BL? All it takes is something transcendent to completely shake up a long established market. It can be positive (MJ) or negative (DM) but once that paradigm shift occurs there's usually no going back.

At this point I don't see a road to recovery for BL. The brand is ruined and unlike New Coke there is no Classic to return to and establish market dominance. No amount of good ol' boy marketing can save them so they're just lighting that money on fire at this point.

I have no idea how much BL is sold in other countries so perhaps it can still continue on as a product but for this country it's done.

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It's noteworthy that Alissa never felt the need to explain why Bud Light needed to move beyond its "fratty" image.

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It's change for the sake of change.

Nobody wants to merely steer the ship and stay on course with what works. Everybody wants to do a course correction. Everybody wants to make a change.

The average person put in a leadership position isn't happy with merely keeping an organization on course. That's not what they went to school for. They desperate to show everyone how good they are and how smart they are by 'making a change.'

Just like in the home renovation shows. If theres a wall, that wall is gonna get knocked down. Somebody is going to do something drastic. Theres an irresistible urge to make a change even with something that works already, like selling bud light

So that's what happened here. This lady came in here. She was paid a lot of money. She had a shelf full of participation trophies. She had been told she was a high achiever all her life and could do no wrong.

And then she managed to steer the ship straight into the rocks.

To the tune of billions of dollars in business losses.

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The brand is ruined

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I think you right man. The brand is ruined.

They in Chinese handcuffs now.

Anything they do to try and recover will be instantly be memed to death.

As soon as they drop a new commercial or rebranding, It'll be, 'look at bud light, pandering to veterans, rednecks, mexicans, college kids or whoever.

torrid said:

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Stat Monitor Repairman said:

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The brand is ruined

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I think you right man. The brand is ruined.

They in Chinese handcuffs now.

Anything they do to try and recover will be instantly be memed to death.

As soon as they drop a new commercial or rebranding, It'll be, 'look at bud light, pandering to veterans, rednecks, mexicans, college kids or whoever.

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Saying it is ruined implies there was some value or quality to it before.

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Well, to be fair, before the colossal **** up, it was a cash cow.