Does anyone know at what point they have to destroy the beer because it's out of date? That will be very telling because when they have to get rid of that beer and the valuable shelf real estate will they restock with BL or something else?

If you have hundreds of thousands of stores stocking non-BL products where BL used to sit that will be devastating unless AB has some contractual agreements on how much shelf space they get at grocery/convenience/liquor stores...I have no idea.

Please can talk stock price and market cap all they want but if the above happens I don't see how BL recovers...yes the other AB brands will be fine but conservatives have LONG memories and liberals don't really drink BL.

Next years SB add should just be a simple " sorry, we ****** up"

AgsMnn said:

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Next years SB add should just be a simple " sorry, we ****** up"

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They can't afford to tank the whole NFL season. Probably the most profitable period.

will25u said:

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https://www.foxnews.com/media/fmr-anheuser-busch-exec-bud-light-marketing-vp-taking-leave-absence-accountable

Quote:

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The company has also hired two consultants with experience in Washington, D.C.'s, conservative circles to advise the brand moving forward.

Former Anheuser-Busch executive Anson Frericks reacted to the decision during an appearance on "Fox & Friends Weekend," arguing that counting on conservative consumers to forget the controversy is the "wrong bet to make."

"That's the bet they're making. I think that's the wrong bet to make. And I think now is the time to go back and, for companies like Anheuser-Busch, to say that, 'Hey, moving forward for brands like Bud Light, we're not going to be political. We're not going to get involved in the environmental social governance movement because that's not what the customer wants,'" Frericks told co-host Will Cain on Sunday.

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They can't go back, not anymore. Gillette learned this lesson the hard way. You can't just decide to not be political, it doesn't work that way now and everyone sees through it. We know how the executives think and we know their real opinions.

Their only option is to fire everyone at the top and start over with right wing executives. This wasn't just a marketing failure because the executives hired that woman and allowed her to built a terrible marketing team. This is an executive team that was sitting in their ivory tower that has completely lost touch with their consumers. It's much bigger than they think it is.

TyHolden said:

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AgsMnn said:

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Next years SB add should just be a simple " sorry, we ****** up"

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They can't afford to tank the whole NFL season. Probably the most profitable period.

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This puts the NFL in a very uncomfortable position. Just when they have, some might say miraculously, regained some of the audience they chased away with woke BS. Can they now afford to remain as closely associated with a newly toxic brand?

Edit to add: we may know sooner rather than later: the draft is THIS WEEK.

richardag said:

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They and others should have been fired, no golden parachutes. Anyone that failed this miserably in the performance of their jobs in most companies/corporations would have been fired immediately.

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There's likely contractual restrictions on outright firing them. Did they make an astoundingly bad decisions that cost their company millions, maybe billions in the end, yes. But, did they violate any terms on their employment agreement in doing so, I'm guessing no.

Just like with college football coaching contracts, they get paid out no matter how bad they perform, and A&M is one of the worst at writing them.

Employment agreements at this level can get complicated, and the larger the organization, the more convoluted they get as each sides' lawyers jockey for position to get the best for their client.

In reality, they were fired. But, the lawyers have to work through a final compensation settlement.

That is my amateur opinion.

CDUB98 said:

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richardag said:

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They and others should have been fired, no golden parachutes. Anyone that failed this miserably in the performance of their jobs in most companies/corporations would have been fired immediately.

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There's likely contractual restrictions on outright firing them. Did they make an astoundingly bad decisions that cost their company millions, maybe billions in the end, yes. But, did they violate any terms on their employment agreement in doing so, I'm guessing no.

Just like with college football coaching contracts, they get paid out no matter how bad they perform, and A&M is one of the worst at writing them.

Employment agreements at this level can get complicated, and the larger the organization, the more convoluted they get as each sides' lawyers jockey for position to get the best for their client.

In reality, they were fired. But, the lawyers have to work through a final compensation settlement.

That is my amateur opinion.

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Unfortunately you are probably right.

Gaius Julius Bevo said:

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Tanya 93 said:

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Buzzy said:

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Tanya 93 said:

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I think I am going to gage how much people are boycotting AB tomorrow.

It is Taco Tuesday, so we sell a **** ton of tacos.

I am going to offer 1.50 AB drafts and see if it sells.
If it doesn't I may change my offerings this summer to only BL and find different ones.

I don't care about the Dylan cans/sponsor stuff.

I care about profits

---

You have a son, right? Do you want him attending a drag show? Do you want men wearing lingerie and getting sexual gratification from it dancing around your son?

Would you have taken him to a drag story hour?

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I have been to Drag shows.
They were fun.


Would I take my son?
No. He wouldn't be remotely interested and I am not wasting money or time on something he won't like.

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That reads like you would take him if he were interested. I don't know how old he is and I'm not picking a fight with you, but yikes.

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14, almost 15.

The shows I saw weren't vulgar.

I would be fine with him seeing them.

Much like RuPaul's Drag Race.



But he isn't interested and that is all that matters.

aTm2004 said:

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Long term, they'll be fine. Short term, they're ****ed. Almost a month of very slow product movement will destroy any growth goals they have for the year and will probably mean the normal people (not execs) will miss out on their bonus. Those lost sales are not coming back because the market is not going to respond by buying double what they typically do.

Bud Light will also forever be known as the Tran Can, and friends will give each other **** for drinking it going forward.

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Medium term, I wouldn't be surprised if you see a complete brand overhaul.

HumpitPuryear said:

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Llano Crawfish festival on Saturday. AB must be a sponsor since most of their beverages were AB. So it was hard to avoid buying something AB. Lots of Ultra being sold. I didn't see a single Bud light can anywhere except on the ice in the beer tent. I had a Real Ale IPA.

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They literally ran out of every non- AB option by 4pm. Folks seemed to be trying, but Ben E Keith stacked the deck on purpose (as all distributors do in events like this).

96ags said:

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HumpitPuryear said:

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Llano Crawfish festival on Saturday. AB must be a sponsor since most of their beverages were AB. So it was hard to avoid buying something AB. Lots of Ultra being sold. I didn't see a single Bud light can anywhere except on the ice in the beer tent. I had a Real Ale IPA.

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They literally ran out of every non- AB option by 4pm. Folks seemed to be trying, but Ben E Keith stacked the deck on purpose (as all distributors do in events like this).

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I would have just had water or soft drink. I'm not paying $5 for chilled piss even without the woke factor.

ProgN said:

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Second Bud Light marketing executive is placed on leave after Dylan Mulvaney debacle | Daily Mail Online

Quote:

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A senior executive at Anheuser-Bush has been placed on leave in the wake of the anger over Bud Light's partnership with Dylan Mulvaney.

Daniel Blake, who is the Anheuser-Bush vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.

Blake is Heinerscheid's boss and the move highlights the turmoil at the multinational business, which is valued at more than $100 billion, over Bud Light's deal with Mulvaney.

The company said the bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary.

'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said.

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Get woke go broke strikes again.

aTm2004 said:

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Long term, they'll be fine. Short term, they're ****ed. Almost a month of very slow product movement will destroy any growth goals they have for the year and will probably mean the normal people (not execs) will miss out on their bonus. Those lost sales are not coming back because the market is not going to respond by buying double what they typically do.

Bud Light will also forever be known as the Tran Can, and friends will give each other **** for drinking it going forward.

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Agreed. It just sounds like some people think this will tank the company and it won't. They are huge with a fairly diversified product mix.

They might have to rebrand this product. We shall see. Whole thing is wild. I was in college station this weekend and heard a guy order a Bud Light and I seriously had to stop myself from shaming him. I had this instant reaction to say, "Enjoy that ****** fluid" or something similar. He was in his 50s and white collar so maybe he's not even paying attention to any of this.

Squadron7 said:

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Tanya 93 said:

---

Buzzy said:

---

Tanya 93 said:

---

I think I am going to gage how much people are boycotting AB tomorrow.

It is Taco Tuesday, so we sell a **** ton of tacos.

I am going to offer 1.50 AB drafts and see if it sells.
If it doesn't I may change my offerings this summer to only BL and find different ones.

I don't care about the Dylan cans/sponsor stuff.

I care about profits

---

You have a son, right? Do you want him attending a drag show? Do you want men wearing lingerie and getting sexual gratification from it dancing around your son?

Would you have taken him to a drag story hour?

---

I have been to Drag shows.
They were fun.


Would I take my son?
No. He wouldn't be remotely interested and I am not wasting money or time on something he won't like.

---

What if he'd like a stripper/pole dancer show? Would you take him to that?

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No

The drag shows weren't sexual or vulgar.

So no, I would not take my son to see strippers.
He can do that on his own at 18.
If he runs out of one dollar bills, sucks for him

Emotional Support Cobra said:

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I saw a guy buy a case of Bud Light at HEB on Saturday.

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Really makes you think.

Tanya 93 said:

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Gaius Julius Bevo said:

---

Tanya 93 said:

---

Buzzy said:

---

Tanya 93 said:

---

I think I am going to gage how much people are boycotting AB tomorrow.

It is Taco Tuesday, so we sell a **** ton of tacos.

I am going to offer 1.50 AB drafts and see if it sells.
If it doesn't I may change my offerings this summer to only BL and find different ones.

I don't care about the Dylan cans/sponsor stuff.

I care about profits

---

You have a son, right? Do you want him attending a drag show? Do you want men wearing lingerie and getting sexual gratification from it dancing around your son?

Would you have taken him to a drag story hour?

---

I have been to Drag shows.
They were fun.


Would I take my son?
No. He wouldn't be remotely interested and I am not wasting money or time on something he won't like.

---

That reads like you would take him if he were interested. I don't know how old he is and I'm not picking a fight with you, but yikes.

---

14, almost 15.

The shows I saw weren't vulgar.

I would be fine with him seeing them.

Much like RuPaul's Drag Race.



But he isn't interested and that is all that matters.

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WTF?

No he's not...he's 3 years old...right? RIGHT???

It's unpossible for him to be 14/15...