95LawAg said:
jrdaustin said:
95LawAg said:
jrdaustin said:
95LawAg said:
How did it impact anyone's life on here?
I don't like Tom Cruise. He seems like a jackass, to me. I like Buffalo Trace and most of their whiskeys. If they send Tom Cruise a case of whiskey with his image on the bottles and post it online, that has no impact on me. I can't see getting all worked up, posting memes, complaining on message boards, or not buying Buffalo Trace products anymore because of it. It seems like a lot of energy to spend just for the sake of letting everyone know you're offended.
Change "Tom Cruise" to "Donald Trump" and get back to me.
Ok, I'm back. Still going to buy Buffalo Trace. Still not going to post memes and complain about Buffalo Trace being a horrible company because they sent a guy a few bottles with his picture on them.
Good for you. But are you also alleging that the distribution of Buffalo Trace would be minimally affected by Trump blasting out on Truth Social the pictures of the Orange Man on bottles and heaping praise on how smart Buffalo Trace is?
I like Buffalo Trace, too. I have no problems with Donald Trump. But in this current environment, it would be a stupid thing for BT to do if they want to maximize their brand.
I appreciate the response, and it is fair. If BT did that, there would be a similar blowback. I would likewise comment on the overreaction by that segment of consumers.
I think BT, InBev, or whatever company should be able to market to different segments of society without the counterpart being deeply offended. A company should be able to send a case of cans to Mulvaney and Trump with their respective pictures on them. That returns me to my comment that the offended segment of consumers on this issue seems to be taking the issue far too personally. So, they're marketing to the LGBTQ community. Cool. So, they're marketing to the MAGA community. Cool. Both sides do that regularly these days and it's part of the reason our country is so divided right now.
Thanks for the kind words.
I think part of the problem, though, is that AB has made it pretty clear that they're not simply trying to market to both communities. This is not as simple as BL showing MAGA commercials during football games and hanging rainbow neon signs in gay bars. THAT would not affect me, nor offend me.
But they inserted themselves into a scenario where an influencer who is gaining exposure simply by being obnoxious and in-your-face is now given additional platforms into the mainstream. And Bud Light attempted to ride coattails on that national narrative. I see parallels with Disney inserting themselves into a State issue - not by voicing an opinion - but by overtly misrepresenting the situation as they take sides opposed to their original mission.
Or, look at it another way. Would Bud Light choose to remove rainbow neons from gay bars in favor of MAGA neons? I think not. You market TO your audience. Not AT it.
You're right. It is offensive. And distasteful to me. And so, the thought of popping a Bud Light can also becomes distasteful. That is where AB missed the mark, imo.