Stat Monitor Repairman said:
If it takes 21 days to establish a habit. Bud light got twice that with the habit being not buying their product.
I don't think the bud light people have come to terms with the fact that people aren't just going to start buying bud light again.
The worst thing for Bud Light is ultimately that it tastes awful. These "boycotts" happen all the time and last like a week at best. Think about Chick Fil A. Liberals cried that Chick Fil A was "hateful" and to this day still cry about it..... As they eat there in droves because their product is great. This time, people decided they'd boycott, drank a better beer, and realized that there were so many better options out there for them.
Not only that, Bud Light has done everything short of apologizing. They put out statements like "We hear you" and try to make commercials with "How do you do, fellow Patriots?" vibes. But they won't actually come out and say, "Look, we ****ed up by getting involved with this figure. A couple of marketing execs blew the call and we've removed them." Sadly for them, it's probably too late at this point.