EclipseAg said:

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f burg ag said:

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I see a lot of Miller Lite, Shiner and Yuengling love on here (all of which I am a fan of)....but no love for Coors Banquet? I tried it a few months ago and really liked it.

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If you ever need to get 400 cases of Coors from Texas to Atlanta real quick-like, I know a couple of guys.

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I got some bad news for you...they have both...ceased to be.

ShaggySLC said:

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Warning Language:

It's not stopping, the joke will go on for years

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If the LBGTQXYZ+ bunch wants to run out and try to meme/tiktok their way into countering the boycott, they will only reinforce the branding image problem that Bud would desperately like to go away.

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That's the crazy part about all this.

There's no conceivable way for them to try and fix this and it not backfire. They are frozen in place. Nobody knows what to do.

Bud Light might think about discontinuing the product for some extended amount of time and then trying to bring it back.

I doubt that will work though. They likely have permanently damaged the brand.

https://www.businessinsider.com/anheuser-busch-ceo-response-bud-light-dylan-mulvaney-can-sales-2023-5?amp

"Bud Light controversy led to only a 1% drop in global sales volume, CEO says"

Another quote from the CEO

"He added that Bud Light is just one of many beer brands owned by Anheuser-Busch, so it likely won't impact the company's "full-year outlook."

HoustonAg2106 said:

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Noble07 said:

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As others have said, it's not so much a boycott as drinking Bud Light is now grounds for your buddies to make fun of you. I really can't come up with a comparable situation with another product. Honestly, the closest I can come up with is music, where certain artists (Nickelback, Creed to name a couple) and even genres (disco) went from popular to uncool virtually overnight and, all of a sudden, no one wanted to publicly admit to liking them. The next few months should be very interesting to watch.

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Nickelback and Creed are great examples. But I can't point to a specific moment in time that caused their demise. To me this resembles the whole Dixie Chicks "we're ashamed that George Bush is from Texas" moment.

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Dixie Chicks is the best example. People can crap on Nickelback and Creed all they want, but they still sold out concerts and sold millions of albums for a long time

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Billy Squire had a great thing going until he made an ambiguously gay video that tanked him overnight.

Song is "Rock me tonight"

Edit to add video

I'm convinced they will have to kill the Bud Light brand and trot out something new to replace it.

Of course it will be named by the same ace marketing team that has been reacting to this mess the last several weeks, so they will inevitably pick a completely stupid lefty idealist name for it.

Yeah, they **** the bed on this big time.

I see what they were trying to do, but man was it stupid. How somebody on Madison Avenue didn't raise a huge red flag on this is astonishing. This super-conservative brand, two months before its biggest sales day of the year throws down a culture war gauntlet? Why in the **** would you do that?

Completely tone deaf.

That tiny percentage of market share isn't interested in their product anyhow. At least not that one. They could have maybe slipped something like that by with a seltzer product or something and nobody would have noticed. But they did it with their flagship product.

Dumb, dumb, dumb.

And now they are super-****ed. I think it's probably too late to walk it back. I think a big bulk of their market is gone forever. It's too easy to pick up a six pack of Coors or Miller Lite. It's all the same *****

And even if they do try to walk it back, they will alienate the very segment they were trying to capture in the first place, and then everyone will be boycotting them.

Will be interesting to see how they try to walk this tightrope.

I don't see an easy out for them.

Noble07 said:

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Quote:

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As others have said, it's not so much a boycott as drinking Bud Light is now grounds for your buddies to make fun of you. I really can't come up with a comparable situation with another product. Honestly, the closest I can come up with is music, where certain artists (Nickelback, Creed to name a couple) and even genres (disco) went from popular to uncool virtually overnight and, all of a sudden, no one wanted to publicly admit to liking them. The next few months should be very interesting to watch.

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Nickelback and Creed are great examples. But I can't point to a specific moment in time that caused their demise. To me this resembles the whole Dixie Chicks "we're ashamed that George Bush is from Texas" moment.

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Garth Brooks-Chris Gaines debacle?

agent-maroon said:

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HoustonAg2106 said:

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Noble07 said:

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Quote:

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As others have said, it's not so much a boycott as drinking Bud Light is now grounds for your buddies to make fun of you. I really can't come up with a comparable situation with another product. Honestly, the closest I can come up with is music, where certain artists (Nickelback, Creed to name a couple) and even genres (disco) went from popular to uncool virtually overnight and, all of a sudden, no one wanted to publicly admit to liking them. The next few months should be very interesting to watch.

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Nickelback and Creed are great examples. But I can't point to a specific moment in time that caused their demise. To me this resembles the whole Dixie Chicks "we're ashamed that George Bush is from Texas" moment.

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Dixie Chicks is the best example. People can crap on Nickelback and Creed all they want, but they still sold out concerts and sold millions of albums for a long time

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Billy Squire had a great thing going until he made an ambigously gay video that tanked him overnight. On the cell or I would link it up.

Song is "Rock me tonight"

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This is spot on. That may be the best analogy yet.

Yeah that's so totally going to fool their former customer base. Maybe they can call it "Trinidad" or "Biber's" to appease the trans crowd and hope Billy Bluecollar doesn't catch the reference

It should be easy to see it coming, but the reality is that most beer operations are liberal and have gravitated that way for years. They market to individual segments separately and it usually stays in that segments respective echo chamber. This was a moment where that iterative step bit them enormously. They've been doing it for years.

Reminds me of the 9/11 "mastermind" Khalid Sheikh Mohammed regarding our response to 9/11. He said he expected us to respond as we had previously done, which was lob a few cruise missiles that were relatively ineffective. He then commented "How was I supposed to know that cowboy George Bush would announce he wanted us 'dead or alive' and then invade Afghanistan to hunt us down?"

They'll discontinue it for a year then relaunch the product as Bud Ultra.

I don't know enough about the beer industry to detect that trend. I'd think the more obvious root cause is the marketing firms (just like MSM) are completely filled with libs. There is no diversity of thought. Those are the same firms that all had to cry it out when Trump won the election. They live and breathe leftism and still can't comprehend how they got this wrong.

Smirnoff says hold my vodka.

https://www.foxnews.com/media/smirnoff-vodka-partners-trans-woman-recently-disrupted-texas-legislature-anti-trans-bill

Stat Monitor Repairman said:

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They'll discontinue it for a year then relaunch the product as Bud Ultra.

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They already have that. Mich Ultra is a Busch product.

It's not an easy boycott to have teeth. They are too diversified. Wall Street hasn't really given it much thought. Down 1% today, so maybe a good buy opportunity.

DargelSkout said:

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Smirnoff says hold my vodka.

https://www.foxnews.com/media/smirnoff-vodka-partners-trans-woman-recently-disrupted-texas-legislature-anti-trans-bill

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Surprised nobody has leaned into this the other way.

Golden opportunity (pun) for Coors or Miller to take over Budweiser's stranglehold on being the American patriotic man beer.

If I were Coors, I would be rolling out red, white and blue cans and all proceeds on the Fourth of July go to First Responders and VA groups.

There's nothing more American than exploiting nonsense for profit. and market share.

Noble07 said:

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Quote:

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As others have said, it's not so much a boycott as drinking Bud Light is now grounds for your buddies to make fun of you. I really can't come up with a comparable situation with another product. Honestly, the closest I can come up with is music, where certain artists (Nickelback, Creed to name a couple) and even genres (disco) went from popular to uncool virtually overnight and, all of a sudden, no one wanted to publicly admit to liking them. The next few months should be very interesting to watch.

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Nickelback and Creed are great examples. But I can't point to a specific moment in time that caused their demise. To me this resembles the whole Dixie Chicks "we're ashamed that George Bush is from Texas" moment.

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Sinead O'Connor ripping up picture of the Pope on SNL is another great example.

Nanomachines son said:

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https://redstate.com/bobhoge/2023/05/04/epic-video-fans-at-fenway-park-line-up-for-concessions-except-at-the-bud-light-stand-n741341

It's toxic even in Boston. It's not selling even at ballparks where it's one of the few options. People would rather drink water than Budweiser products in a stadium. That's not good for them.

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Boston (where I lived for a year in the 2000s) surprises me at times. When Scott Brown was running, I was up there for a work trip. When we wrapped up work, several of us (in defense) decided it would be fun to head to his party downtown as even if he lost, it would be a good time. On our way there, around 7, we pulled up to a toll booth. The unionized toll taker asked us if we heard the news. We said what news. He said Scott brown had won. We saved the ****ing country. We told him we were on our way to his party. He was ecstatic.

A unionized toll taker in Massachusetts in 2012/2013. Let that **** sink in.

Tanya 93 said:

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duck79 said:

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We had a delivery scheduled for 8am on Friday at our wholesaler(one of the top 10 largest beer wholesalers in America) and I got a call from our brewery that the driver was turned away. After calling the wholesaler, we found out that they had to shut down receiving for 3 days due to overstock in product and not having anywhere to put deliveries. As of Friday morning, 50 trucks had already been turned away. When I asked if this was due to the lack of outgoing BL sales, I was told "No comment".

Wholesalers are furious. Many are down 25+% with overstock sitting in their warehouses.

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Not ordering a drop of AB products this week.

If we run out of Corona on Friday, Dos XX works for beeritas.


We just aren't selling much.
Coors? Yeah
Yuengling? **** why did it take so long to get this?
Space Camper? People are trying the locals now.

But BL, MU, Bud, Modelo, and Busch Light aren't selling much

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Had Yuengling a couple summers ago in Ocean City, MD when visiting some friends. Pretty good beer. Great finally seeing it here in Texas.