I've been keeping my eyes open for ways that ChatGPT will be incorporated into other services. Looks like Bing is the first.
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Microsoft is reportedly planning to launch a version of Bing that uses ChatGPT to answer search queries. The Information reports that Microsoft hopes to launch the new feature before the end of March in a bid to make Bing more competitive with Google.
By using the technology behind ChatGPT which is built by AI company OpenAI Bing could provide more humanlike answers to questions instead of just links to information. Both Google and Bing already surface relevant information from links at the top of many search queries, but Google's knowledge panels are particularly widespread when it comes to searching for information about people, places, organizations, and things.
Microsoft's use of ChatGPT-like functionality could help Bing rival Google's Knowledge Graph, a knowledge base that Google uses to serve up instant answers that are regularly updated from crawling the web and user feedback. If Microsoft is ambitious, though, it could even go much further, offering many new types of AI-based functionality.
While ChatGPT could help Bing challenge Google's dominance, Google has already said it won't immediately launch its own rival because of "reputational risk." Google reportedly cited bias and factuality issues with existing AI chatbots as a reason it's not ready to replace search just yet. Google has been using various large AI language models to improve its search engine subtly for years, though.
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No, I don't care what CNN or MSNBC said this time
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