VS shunned any woman over size 6 or 8 for years. Why do they think those same women are all the sudden going to flock to their stores just VS all the sudden went woke?

Average Joe said:

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VS shunned any woman over size 6 or 8 for years. Why do they think those same women are all the sudden going to flock to their stores just VS all the sudden went woke?

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My wife who is a size 12 felt judgment when shopping at VS. She stop going years ago. Now she only shops Lane Bryant or Yandy.

No Spin Ag said:

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They're surprised that a size 18 would feel awkward around a store full of size 2s, and thereby skip it? A blind man could've seen this coming.

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Have you seen a Victoria's Secret store front recently, fat models and mannequins. They are all in on fat sizes and marketing.

Wife stopped shopping there a few years ago when they got rid of bathing suits and started fat advertising.

Effective ads are aspirational. Being fat isn't something women aspire to be. This is advertising 101. They have a terrible leadership ignoring laws of advertising and marketing. Their decline was easily predicted.

^agree 100 percent. There was a poster who would show up when threads like this would pop up.. And she'd claim it was some sort of genius strategy putting less attractive women in modeling gigs. Let's see if she rolls through this one...

😂😂😂 pic.twitter.com/RPixlpmLTQ

— Los (@catorano) July 15, 2022

Shifted to sexy undies for fatties, swapped the Angels for a below average teenage boy soccer player, all while maintaining their 200% price point markup compared to stuff you can get on Amazon.

That company won't exist in its current form in 5 years

Their actual functional basics are obsolete. Their bras and underwear are of terrible quality and there are just too many competitors out there to choose from that do it better.
As far as lingerie goes, it is expensive there. Lingerie (at least to me) isn't an investment piece of clothing- you use it one or two times and throw it away. Why spend $60-70 on that when you can get the extremely cheap stuff for that purpose?

No Spin Ag said:

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They're surprised that a size 18 would feel awkward around a store full of size 2s, and thereby skip it? A blind man could've seen this coming.

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Did the Richter scale tip him off?

Go walk thru v s. In the galleria, the only 2's you will see are some of the mannequins. The avg. Chick is a 10.

They fell for the myth that media and the party of inclusion have been pushing. My wife and I laugh all the time at the ads and marketing that push this myth that fat is healthy. The myth about fat shaming is harmful. Gator Aid and Nike ads showing the size 24 in yoga pants with the jelly roll spilling out over the top. Is not winning you customers. These sales drops reflect that most over weight folks just don't care about their health and won't be buying the lingerie and sports gear. The worst thing LuLu Lemon dis was start selling size 20 yoga pants.

Good point. Marketing is essentially selling a story. Will a woman look as good as the 18 year old supermodel when she wears that bra or makeup or skirt? No. But she buys it anyway because that's what marketing does. It says "wear this and you'll look like that." Few really believe it but they appreciate the effort. People buy the image, the way the ad makes them feel or the way they want to feel.

When marketing shows an obese middle aged lingerie model, it doesn't do much for any customer. Why would they want to look like that? Why would they want to feel old and fat?

It's Marketing 101 and they're failing.

I guess Omar the Tent maker will have to go back to making tents again....

Just when he found a a new niche err groove err crack err camel whatever to cover.

No Spin Ag said:

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They're surprised that a size 18 would feel awkward around a store full of size 2s, and thereby skip it? A blind man could've seen this coming.

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Not that so much as they changed their marketing to push trannies, unattractive types like Rapinoe, etc. ditched the Angels.

Get woke go broke.

sharpdressedman said:

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Expect to see these VS products, sans brand labels, flooding third world markets.

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Third world doesn't have near as many fatties as the US

SIAP

aggiedata said:

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😂😂😂 pic.twitter.com/RPixlpmLTQ

— Los (@catorano) July 15, 2022

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Achievements….?!? Rapinoe is famous for being a professional whiner.

FTAG 2000 said:

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No Spin Ag said:

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They're surprised that a size 18 would feel awkward around a store full of size 2s, and thereby skip it? A blind man could've seen this coming.

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Not that so much as they changed their marketing to push trannies, unattractive types like Rapinoe, etc. ditched the Angels.

Get woke go broke.

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Pretty much this. VS gained popularity because they figured out how to sell sex to women. "Buy and wear our stuff and you'll be sexy!"

Then they made the unforced error of changing tactics to say to consuming women, "Buy and wear our stuff and you too can look like a 400 lb. gastropod, a bull dyke, or a nonbinary person!"

No Spin Ag said:

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TxTarpon said:

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Yep, south Texas chicas know how to eat when hungry.

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1,2,4,3

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That's not a "1", Your "4" seems low as well. "2" should be higher also. "3" seems about right.

PabloSerna said:

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No Spin Ag said:

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TxTarpon said:

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Yep, south Texas chicas know how to eat when hungry.

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1,2,4,3

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That's not a "1", Your "4" seems low as well. "2" should be higher also. "3" seems about right.

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You've been on Texags for ten years and still don't understand this nomenclature?

HarleySpoon said:

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PabloSerna said:

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No Spin Ag said:

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TxTarpon said:

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Yep, south Texas chicas know how to eat when hungry.

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1,2,4,3

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That's not a "1", Your "4" seems low as well. "2" should be higher also. "3" seems about right.

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You've been on Texags for ten years and still don't understand this nomenclature?

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Either that or they've never been around livestock judging.



Former Ag Teacher here

Model calls for curvier Hooters servers in sexy shoot with hot wings https://t.co/EhFx2r3yKe pic.twitter.com/EhbVhy1PPj

— New York Post (@nypost) July 15, 2022

I didn't really know where else to put this. But I felt like it needed to be shared.

I know of one but she's not fond of the phrase.

And an update in the WSJ today.

https://www.wsj.com/articles/victorias-secret-is-trying-a-new-look-can-customers-be-convinced-11660363214

Reporter puts a positive spin on things but VS sales continue their decline. In a focus group consumers were shown images of fat women wearing lingerie and nobody correctly identified it was from VS. They did correctly guess a sexy outfit worn by one of the "angels" was VS though. New management laments they have a long way to go.

Another point of interest was noting the chain was originally geared toward men buying lingerie for their loved ones. With the change in focus toward fat women, they found most of the customers complaining were these male customers. Management says they're happy to see this customer base go away. Meanwhile sales continue to fall.

I suspect since major chains seem to be going woke, women desiring lingerie (and the men who buy it for them), will go back to old school specialty catalogs updated for the internet, like Fredericks of Hollywood.

aggiedata said:

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😂😂😂 pic.twitter.com/RPixlpmLTQ

— Los (@catorano) July 15, 2022

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Ask Subway how that worked out for them.

bmks270 said:

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No Spin Ag said:

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They're surprised that a size 18 would feel awkward around a store full of size 2s, and thereby skip it? A blind man could've seen this coming.

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Have you seen a Victoria's Secret store front recently, fat models and mannequins. They are all in on fat sizes and marketing.

Wife stopped shopping there a few years ago when they got rid of bathing suits and started fat advertising.

Effective ads are aspirational. Being fat isn't something women aspire to be. This is advertising 101. They have a terrible leadership ignoring laws of advertising and marketing. Their decline was easily predicted.

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Yes.

I know it's possible that VS was already in significant decline, like Sports Illustrated, and this was a potential last grasp on retaining that marketplace in the age of Amazon, but the reality is that VS had a specific demographic and product, and they lost their identity.

I have to believe that part of the problem was the corporate decision makers started including an Diversity and Inclusion specialist and made decisions on feelings and what they thought sounded good, and not data & identity.

They just shouldn't make things like lingerie and bikinis for fat ladies, it just doesn't work. I spent Wednesday this week at Schlitterbahn and I saw so many women at least 80 pounds overweight with all of it spilling out of a bikini and it's just wrong. What was wrong with mumus and beach coverup wraps?

DannyDuberstein said:

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Just sell the excess to sheet manufacturers

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Don't forget the sailing industry. This is all from just one " Plus sized empowered woman "

//Instead of selling overstock to TMax, maybe Omar the tent maker.//

Iowaggie said:

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bmks270 said:

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No Spin Ag said:

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They're surprised that a size 18 would feel awkward around a store full of size 2s, and thereby skip it? A blind man could've seen this coming.

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Have you seen a Victoria's Secret store front recently, fat models and mannequins. They are all in on fat sizes and marketing.

Wife stopped shopping there a few years ago when they got rid of bathing suits and started fat advertising.

Effective ads are aspirational. Being fat isn't something women aspire to be. This is advertising 101. They have a terrible leadership ignoring laws of advertising and marketing. Their decline was easily predicted.

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Yes.

I know it's possible that VS was already in significant decline, like Sports Illustrated, and this was a potential last grasp on retaining that marketplace in the age of Amazon, but the reality is that VS had a specific demographic and product, and they lost their identity.

I have to believe that part of the problem was the corporate decision makers started including an Diversity and Inclusion specialist and made decisions on feelings and what they thought sounded good, and not data & identity.

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A classic case of corporate rot. Executives wanting to climb up needed to distinguish themselves. Being woke seemed the safest and clearest path to get attention and have the ability launch their own new ideas. The rational and core of the company was likely railroaded and pushed to get along or be marginalized. Now the train has left the station and there isn't middle management strong enough nor willing to right the ship.