I think what they are seeing is that their Non Woke content or at least not overtly Woke content is popular and has staying power. The Woke stuff either bombs or has a quick flash. For instance this is all good and popular stuff that people go back to:
Stranger Things
Ozark
The Last Kingdom
Cobra Kai
The issue is you go to the site and it has all these subcategories you have to wade through on "Black Voices" "LBQTQ" "Women's voices", and on and on. There is always a finite amount of content they can have to develop or push and when such a significant portion is Woke it isn't interesting. The other issue is that HBO, Hulu, Starz, etc. are all doing the same thing so you end up with a super saturated market pushing for a small audience. If you force people to have to search and search just to find something that interests them they leave.
BTW, the other small tremor that is happening is stuff like Daily Wire going into movies and content. There is clearly an opening there for folks either on the right or just not woke who want to watch good content and not have to have it all be 20 or more years old. People like comedies that make you laugh for instance and woke comedy by definition is terrible because it is designed to preach at you and not offend. People want to be entertained.
"The most terrifying words in the English language are: I'm from the government and I'm here to help."
Ronald Reagan