Netflix - Moving away from woke content bias?

8,728 Views | 70 Replies | Last: 3 yr ago by YouBet
Tanya 93
How long do you want to ignore this user?
aggie93 said:

Tanya 93 said:

aggie93 said:

I think what they are seeing is that their Non Woke content or at least not overtly Woke content is popular and has staying power. The Woke stuff either bombs or has a quick flash. For instance this is all good and popular stuff that people go back to:

Stranger Things
Ozark
The Last Kingdom
Cobra Kai

The issue is you go to the site and it has all these subcategories you have to wade through on "Black Voices" "LBQTQ" "Women's voices", and on and on. There is always a finite amount of content they can have to develop or push and when such a significant portion is Woke it isn't interesting. The other issue is that HBO, Hulu, Starz, etc. are all doing the same thing so you end up with a super saturated market pushing for a small audience. If you force people to have to search and search just to find something that interests them they leave.

BTW, the other small tremor that is happening is stuff like Daily Wire going into movies and content. There is clearly an opening there for folks either on the right or just not woke who want to watch good content and not have to have it all be 20 or more years old. People like comedies that make you laugh for instance and woke comedy by definition is terrible because it is designed to preach at you and not offend. People want to be entertained.


I scroll down 11 categories before I even get to a "woke" one. Women behind the camera.


What are you people watching where Black Voices and 19th Century BiSexual Romance in the Far East are categories you are recommended?
I'm into some funky stuff Tanya! lol

It varies actually and has calmed down some. Certainly during any kind of "Month"or "Week" or something else that raises "consciousness" which seems like very other day it pops up higher on my list and with more categories. A lot of those movies or shows also are in the other categories and are meant to be checking multiple boxes thus they are going to prioritize movies they can categorize in as many spots as possible to make it look like they have more content.

I think the bigger issue is Netflix is just like the rest on the issue so it means you have too many services chasing after too little content that really only appeals to a small portion of their viewership. I love a great story and don't really care about the virtue signal, if it feels like a virtue signal it just loses the magic to an extent of the show and being entertained. Virtue signaling just kills plots for movies and makes for lazy writing.

All of these services need to focus on quality and not messaging. You can see it in what trends and is popular as well. It's amazing how many 20 plus year old films that aren't about messaging and have no concern for wokeness emerge at the top of those lists for them. At some point they should figure out what people want to see.
The Breakfast Club was recommended to me today
I may have B-man watch that with me tonight

I will bribe him with popcorn and smoothies
aggie93
How long do you want to ignore this user?
American Hardwood said:

I have not seen The Last Kingdom yet, but all of the other shows mentioned have had LGB content in them. I like all three shows and they are bright spots on Netflix's lineup.

Does merely having LGB parts in them make them woke? Or does the shows entire premise have to be pushing an agenda to make them 'woke'? It is not always an easy distinction to make.

Sometimes for me it just boils down to a gut reaction. Does the character being gay feel forced or is it important to tell the story.


Of the examples given, in Stranger Things, Robin feels forced. She serves no purpose other to needlessly frustrate Steve. The story could have survived completely intact without that part.

By contrast, in Ozark (I can't remember the character's names) the agent who had a gay affair with the Langmore family member was much more important to the progress of the story.

Another favorite gay character of mine is Jeri Hogarth from the various Marvel series. Her homosexuality was critical in defining that character and in much of her actions in the story telling.

To me, tokenism is insulting and offensive wherever it is done. I really dislike superficial appeals.
I think we are in agreement. Having someone be gay certainly isn't a big deal unless it is over the top forced. You still don't see much Trans stuff thankfully but a good example of that killing a show would be the disaster of the new Sex and the City/And Just Like That (yes, my wife made me watch it). It went from a pretty edgy and funny show that felt realistic to just a giant pile of weird woke preaching and virtually no humor other than just how ridiculous it is. That's not Netflix though.

As you said, is it a natural part of the story and not the focus of the story? Is it realistic as well? For instance when I look at something like Bridgerton where they have all these Black characters playing roles in Victorian England I just have no interest, I guess they are trying for a Hamilton knock off (also think Hamilton would have been far better with characters that actually looked like the people it was about). I get especially annoyed at historical shows/movies when they go out of their way to not be realistic though.

I also think you can have a story that has gay and trans characters and it's great stuff. Dallas Buyers Club is an excellent example. As an aside, it's so fascinating to me that Hollywood made that movie and in the end the true dark and evil character that pushed AZT as THE solution and tried to push people away from natural remedies and building up your immune system was Fauci. Watching that movie after Covid is just amazing to me.

The good news is these things run in cycles and they always go too far and a backlash occurs. In the end folks want to see something original and interesting and they want to be entertained. If someone can provide that content they will win and the folks that are working on the 8th sequel or making some "controversial" film that is really just a bunch of woke nonsense and virtue signaling.

"The most terrifying words in the English language are: I'm from the government and I'm here to help."

Ronald Reagan
MouthBQ98
How long do you want to ignore this user?
Preachy content as a vehicle to push political messages tend to bore or annoy or drive off audiences unless they also happen to be incredibly well written and produced. Typically, hopes are high early but the obsession with the message instead of interesting and relatable stories and believable characters will drive off much of the audience.

If the writers and producers focus on interesting stories and character arcs and not on subliminal or overt messaging to tick off politically correct boxes on checklists, they can be successful. They also often need to write characters that more people can relate to instead of ones that are loaded with stereotyped tropes or that are from a very closed intellectual urbanite perspective.
techno-ag
How long do you want to ignore this user?
Mr. AGSPRT04 said:

techno-ag said:

Quote:

Depending on your role, you may need to work on titles you perceive to be harmful. If you'd find it hard to support our content breadth, Netflix may not be the best place for you.
That is awesome.

Depends on what they mean. It could just as easily be interpreted as, "Don't like groomer programming? Get out."
That's not the context in what it was said though. Read the article. They're clearly telling woke employees there will be programming they disagree with and they'll have to deal with it.
Trump will fix it.
Stressboy
How long do you want to ignore this user?
I watch Korean tv on Netflix. They ar 15 years behind on that crap and have much better plots than 95% of american shows.
dreyOO
How long do you want to ignore this user?
lb3 said:

Would be nice if they put an LGTBQ+ content warning on their shows.
The first streamer that puts must more robust parental controls and filters will set the market. If movies are tagged with all sorts of attributes (wholesome, inspirational, family, etc.), then it's damn easy to do this.
YouBet
How long do you want to ignore this user?
Tanya 93 said:

aggie93 said:

I think what they are seeing is that their Non Woke content or at least not overtly Woke content is popular and has staying power. The Woke stuff either bombs or has a quick flash. For instance this is all good and popular stuff that people go back to:

Stranger Things
Ozark
The Last Kingdom
Cobra Kai

The issue is you go to the site and it has all these subcategories you have to wade through on "Black Voices" "LBQTQ" "Women's voices", and on and on. There is always a finite amount of content they can have to develop or push and when such a significant portion is Woke it isn't interesting. The other issue is that HBO, Hulu, Starz, etc. are all doing the same thing so you end up with a super saturated market pushing for a small audience. If you force people to have to search and search just to find something that interests them they leave.

BTW, the other small tremor that is happening is stuff like Daily Wire going into movies and content. There is clearly an opening there for folks either on the right or just not woke who want to watch good content and not have to have it all be 20 or more years old. People like comedies that make you laugh for instance and woke comedy by definition is terrible because it is designed to preach at you and not offend. People want to be entertained.


I scroll down 11 categories before I even get to a "woke" one. Women behind the camera.


What are you people watching where Black Voices and 19th Century BiSexual Romance in the Far East are categories you are recommended?
Those themed groups having nothing to do with watching behavior though. They are "stickies" that sit affixed to your home page like you see on this message board.

When black people became all the rage during BLM Riot Season 2020, every single platform had a sticky on the home page with Black Voices or Blacks in Movies, etc later that year. Most still do although they have since allowed it to float and not stay permanently affixed to the top. Another example...last week or maybe week before i had the Asian and Pacific Islander sticky at the top of platforms.

Two main problems i see with this strategy:

  • It pisses me off to have a platform constantly push programming at me that does not match my preferences. This is in direct contradiction to the rest of digital marketing strategy which is to personalize delivered ads as much as possible.
  • Out of pure spite, i now go out of my way to NOT watch any programming pushed under these banners. It has effectively removed swaths of movies and shows from my consideration that I otherwise might have watched solely because of divisive, leftist politics.
Squadron7
How long do you want to ignore this user?
No show has true diversity in casting until it looks like a High School play.
Tanya 93
How long do you want to ignore this user?
Squadron7 said:

No show has true diversity in casting until it looks like a High School play.
Can attest to that after the casting for The Wizard of Oz (Benny was uncle Henry and one of the guards in Oz)

The cast was so diverse
But this is a college town with a lot of foreign profs and grad students
will25u
How long do you want to ignore this user?
Dad
How long do you want to ignore this user?
I feel like Netflix is really saying a big FU to both the ultra woke crowd that wants Dave Chappelle to be lynched for making trans related jokes and also to the conservative crowd that doesn't want them promoting pedophilia and other nasty stuff.
Ridgeback85
How long do you want to ignore this user?
This is off topic but they have to be getting paid royalties every time someone lights a cigarette. It is so overdone that I find it highly distracting. No one can utter a word of dialog or make a move without fondling a smoke.

News flash: Those things are bad for you and you shouldn't be pushing them.
WolfCall
How long do you want to ignore this user?
The guy who canceled CNN+ is uncancelling J.K. Rowling: David Zastav.

The Woke Left is fighting a rear-guard battlefield retreat as the losses start piling up.

https://nypost.com/2022/05/19/hurrah-for-new-hbo-boss-for-uncanceling-j-k-rowling/
Quote:

Hurrah for new HBO boss uncanceling J.K. Rowling
By Kyle Smith May 19, 2022 8:41pm

Expelliarmus! And faster than you can say Severus Snape, the dork magic that is wokeness has been neutralized. J.K. Rowling is being let out of her PC jail cell by the new chief of Warner Bros. Discovery.

You may have noticed that when it came time to engineer a Harry Potter 20th-anniversary reunion on New Year's Day for HBO Max, the company seemed to treat Rowling like a muggle. She appeared only in archival footage. That was strange, but then again, Daniel Radcliffe, Emma Watson and "Fantastic Beasts" star Katherine Waterston have all taken disgraceful/ungrateful little pokes at Rowling. HBO Max seemed uncertain whether she deserved a lot of attention at a Harry Potter celebration. It's not like she was important to that franchise or anything.

But this spring a new headmaster, David Zaslav, came in to run Warner Bros., which made the Harry Potter films. Zaslav has already made two big, and hilarious moves: Canceling CNN+, and uncanceling Rowling. Zaslav is meeting with Rowling to discuss new Harry Potter projects, reports the Wall Street Journal....

...

I voted for this because I like Mean Tweets!
Texasaggie32
How long do you want to ignore this user?
They shouldn't have canceled Marco Polo.
Pookers
How long do you want to ignore this user?
1) Netflix cancels obvious woke content, goes back to more subtle stuff
2) Conservatives - "Netflix isn't woke anymore, they are on our side; I'm going to re-subscribe!"
3) Netflix re-introduces woke 12 months later.


I hope people don't fall for this nonsense.
American Hardwood
How long do you want to ignore this user?
A simpler explanation is that Netflix doesn't want to get Disneyed any more than they already have. With focus being put on how ESG has been influencing companies and that social media might be highly influenced by bots, I think a lot of companies are re-evaluating how much of the actual American public really wants wokeism.
ABATTBQ11
How long do you want to ignore this user?
Texasaggie32 said:

They shouldn't have canceled Marco Polo.


Yeah that show was really good. Now I hesitate to get involved in serial content because I don't know if they're going to pull the plug after 1-2 seasons. They try to shotgun too much looking for something that sticks. They need a better go/no go process to a) limit their production budget and b) keep people interested. The more they shotgun shows, the less likely many people to watch any.
WolfCall
How long do you want to ignore this user?
Woke Netflix suffering and addressing a few of its problems.

https://www.dailymail.co.uk/news/article-10837347/Netflix-layoffs-hit-staff-working-original-content-marginalized-communities.html
Quote:

Netflix's woke purge: Troubled streaming giant's latest layoffs targeted 150 staff who were among its most vocal social justice warriors working on original content about marginalized communities

  • Netflix laid of 150 employees on Tuesday, many of whom were working on creating and promoting projects focusing on marginalized communities
  • The struggling streaming giant claimed the layoffs were done carried out amid 'a slow down in revenue and decline in subscribers,' but many slammed the company for firing many people of color and women
  • The layoffs once again targeted members of Tudum, it's content arm comprised of mostly women of color, after laying off dozens from the department in April
  • Netflix additionally fired nearly 70 employees working for its social media and publishing teams, including Strong Black Lead, Golden, Con Todo and Most, all that catered to marginalized communities
By RONNY REYES FOR DAILYMAIL.COM
PUBLISHED: 10:22 EDT, 20 May 2022 | UPDATED: 11:09 EDT, 20 May 2022
I voted for this because I like Mean Tweets!
American Hardwood
How long do you want to ignore this user?
I haven't see the all of the episodes yet, but Love, Death, and Robots vol 3 is pretty freakin great. Better than season 2.
fightingfarmer09
How long do you want to ignore this user?
Netflix has noticeably forked over some cash to access fresh movies. You see more recognizable 3-7 year old movies on the service.

What Netflix has gotten right and the others fail:

Their standup comedy offerings are legit. "Netflix is a joke" is very successful and cheap.

They have a big wave of documentary films and series. Only Hulu has had a similar focus.

They also have some pretty strong kids shows that are not woke.
TxAgswin
How long do you want to ignore this user?
I imagine Apple made a dent.

Their original content is phenomenal.

Ted Lasso is one of the best shows ever made. CODA is a masterpiece. Severence is mind-blowing. Just a few examples. They also pulled Jon Stewart off his rocking chair.

There's liberal content in their lineup for sure, but that's not what drives their subscriptions. People pay for quality. Apple is creating quality content and Netflix is putting out hot garbage.



"A house divided cannot stand"

Abraham Lincoln
My Name Is Judge
How long do you want to ignore this user?
WolfCall said:

Woke Netflix suffering and addressing a few of its problems.

https://www.dailymail.co.uk/news/article-10837347/Netflix-layoffs-hit-staff-working-original-content-marginalized-communities.html
Quote:

Netflix's woke purge: Troubled streaming giant's latest layoffs targeted 150 staff who were among its most vocal social justice warriors working on original content about marginalized communities

  • Netflix laid of 150 employees on Tuesday, many of whom were working on creating and promoting projects focusing on marginalized communities
  • The struggling streaming giant claimed the layoffs were done carried out amid 'a slow down in revenue and decline in subscribers,' but many slammed the company for firing many people of color and women
  • The layoffs once again targeted members of Tudum, it's content arm comprised of mostly women of color, after laying off dozens from the department in April
  • Netflix additionally fired nearly 70 employees working for its social media and publishing teams, including Strong Black Lead, Golden, Con Todo and Most, all that catered to marginalized communities
By RONNY REYES FOR DAILYMAIL.COM
PUBLISHED: 10:22 EDT, 20 May 2022 | UPDATED: 11:09 EDT, 20 May 2022



Great to hear

Good for netflix
Squadron7
How long do you want to ignore this user?
Quote:

Ted Lasso is one of the best shows ever made.

Season 1, definitely.

Season 2? Not so much. A big drop off.

Holding out hope for season 3.
TXAGFAN
How long do you want to ignore this user?
TxAgswin said:

I imagine Apple made a dent.

Their original content is phenomenal.

Ted Lasso is one of the best shows ever made. CODA is a masterpiece. Severence is mind-blowing. Just a few examples. They also pulled Jon Stewart off his rocking chair.

There's liberal content in their lineup for sure, but that's not what drives their subscriptions. People pay for quality. Apple is creating quality content and Netflix is putting out hot garbage.




I think they have other good shows too. I'm really looking forward to S3 of For All Mankind.
MookieBlaylock
How long do you want to ignore this user?
ScapeGOAT said:

They're gonna push it harder. Their most popular show right now is about two 14 year old boys falling in love.


Not sure what Netflix you have
M
Bit the top 3 shows are Lincoln Lawyer ozarks and boss baby

Movies
Senior year and jackass 4.5
Jock 07
How long do you want to ignore this user?
Uh, they are literally running propaganda in support of the state with their new Obama show. If I didn't know better I'd assume this was the first project developed by our dear leader's ministry of truth.
Kvetch
How long do you want to ignore this user?
TxAgswin said:

I imagine Apple made a dent.

Their original content is phenomenal.

Ted Lasso is one of the best shows ever made. CODA is a masterpiece. Severence is mind-blowing. Just a few examples. They also pulled Jon Stewart off his rocking chair.

There's liberal content in their lineup for sure, but that's not what drives their subscriptions. People pay for quality. Apple is creating quality content and Netflix is putting out hot garbage.






Jon Stewart is a trash has-been who's fully embraced woke leftism. Ted Lasso is decent, but they started throwing in the leftist themes too.
YouBet
How long do you want to ignore this user?
Not sure I would consider this woke but upon logging in yesterday the very first thing pushed at me was some Japanese movie called "My Husband Won't Fit".

Preview auto plays:

Wife [looking in a drawer] "My husbands ***** won't fit. Because it won't fit I've become frantic about making it fit."

Husband: "Come to bed."

Preview ends.

I'm sitting on my stationary bike in complete bewilderment (pretty much only time I watch Netflix) and do not understand how that was served up. My only reasoning is that I watch some animation on there and I guess because it was Japanese it got caught up in the algorithm.

I'm not sure I want Netflix anymore.
AustinAg2K
How long do you want to ignore this user?
TxAgswin said:

I imagine Apple made a dent.

Their original content is phenomenal.

Ted Lasso is one of the best shows ever made. CODA is a masterpiece. Severence is mind-blowing. Just a few examples. They also pulled Jon Stewart off his rocking chair.

There's liberal content in their lineup for sure, but that's not what drives their subscriptions. People pay for quality. Apple is creating quality content and Netflix is putting out hot garbage.






Apple+ has a very small subscriber base. Netflix's biggest issues have likely been with Disney+ and HBO Max. Disney is probably their biggest problem, because not only are they taking subscribers, they are also taking content. Gone are all the Marvel and Pixar movies.
fire09
How long do you want to ignore this user?
Watched Lincoln Lawyer on Netflix this last weekend. Would have thought half of the US is homosexual based on their cross section of characters. All of the references to the same sex significant others were out of context, forced, and most importantly, completely irrelevant to the plot.
techno-ag
How long do you want to ignore this user?
AustinAg2K said:

TxAgswin said:

I imagine Apple made a dent.

Their original content is phenomenal.

Ted Lasso is one of the best shows ever made. CODA is a masterpiece. Severence is mind-blowing. Just a few examples. They also pulled Jon Stewart off his rocking chair.

There's liberal content in their lineup for sure, but that's not what drives their subscriptions. People pay for quality. Apple is creating quality content and Netflix is putting out hot garbage.






Apple+ has a very small subscriber base. Netflix's biggest issues have likely been with Disney+ and HBO Max. Disney is probably their biggest problem, because not only are they taking subscribers, they are also taking content. Gone are all the Marvel and Pixar movies.
Apple gives a year subscription to purchasers of new iPhones, or at least they used to.
Trump will fix it.
ABATTBQ11
How long do you want to ignore this user?
fire09 said:

Watched Lincoln Lawyer on Netflix this last weekend. Would have thought half of the US is homosexual based on their cross section of characters. All of the references to the same sex significant others were out of context, forced, and most importantly, completely irrelevant to the plot.


That was likely greenlit, written, filmed, and edited over the last year or two. You'll still see woke content coming out for a bit. While this is impacting current production decisions, it likely won't be seen for at least another year in actual content because of how long shows and movies take to produce.
javajaws
How long do you want to ignore this user?
I think Netflix might see the writing on the wall. When half the country can't afford more than food and gas you had better not do anything to piss off the other half that can.
"Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety." - Ben Franklin
ABATTBQ11
How long do you want to ignore this user?
I was intrigued and had to look this up. Found this:

https://www.monstersandcritics.com/tv/my-husband-wont-fit-on-netflix-here-is-what-the-japanese-drama-is-about-plus-trailer/

Quote:


Viewers who tune in to the series hoping to see a salacious NSFW drama series will likely be disappointed. My Husband Won't Fit has very few scenes showing the couple unsuccessfully attempting to have sex.

Overall, the series does not try to be sexy or engage viewers' attention by pandering to their prurience (as the title appears to suggest).

Although the show can't help being funny at times due to the shy awkwardness between the couple (at least from the perspective of Western viewers), it clearly does not aspire to be a comedy.

On the contrary, My Husband Won't Fit is a somewhat trudging but down-to-earth portrayal of a couple struggling to overcome the challenge of being unable to consummate their marriage due to an unusual form of physical incompatibility.

The mood of the series is pensive and the treatment of the subject is serious, almost to the point of being clinical. But the drama and romance of the series are saved in many instances by Kumiko's shy cuteness.

According to Netflix, the essentials of Kumiko and Kenichi's story are familiar to a significant section of its primary Japanese audience. It is an old story that originated in a biography but was subsequently retold in various media, including manga.


If you watch any kind of anime, that's likely what did it as it has previously been a manga story. It's also apparently a serious story about the important role sex plays in marriage.
AustinAg2K
How long do you want to ignore this user?
techno-ag said:

AustinAg2K said:

TxAgswin said:

I imagine Apple made a dent.

Their original content is phenomenal.

Ted Lasso is one of the best shows ever made. CODA is a masterpiece. Severence is mind-blowing. Just a few examples. They also pulled Jon Stewart off his rocking chair.

There's liberal content in their lineup for sure, but that's not what drives their subscriptions. People pay for quality. Apple is creating quality content and Netflix is putting out hot garbage.






Apple+ has a very small subscriber base. Netflix's biggest issues have likely been with Disney+ and HBO Max. Disney is probably their biggest problem, because not only are they taking subscribers, they are also taking content. Gone are all the Marvel and Pixar movies.
Apple gives a year subscription to purchasers of new iPhones, or at least they used to.
I think they've lowered it to three months, but that just makes their numbers look even worse. A lot of people use the free subscription to watch Ted Lasso, and then don't renew it. I think their overall subscriber base is less than 30 million. Netflix has more than 200 million. Disney is close to 140 million. HBO Max is seventy million. I doubt many people have dropped Netflix for Apple. Certainly, there are people that have dropped it for Disney and HBO, especially since that's where Netflix's content is going.
Page 2 of 3
 
×
subscribe Verify your student status
See Subscription Benefits
Trial only available to users who have never subscribed or participated in a previous trial.