hph6203 said:
You should watch the video. You have the primary source for the blog you're quoting, which is using a secondary source written 8 months ago that misquoted the information provided by the former head of powertrain to generate their own article. It's right in front of you and you decide to search for someone's interpretation of an interpretation of the information rather than the primary source of the information.
Total removal of rare earths from the motor. That's what he says, and the video is right there for you to watch. The 75% reduction is for silicon carbide, which is achieved from designing their own chips for their power management system instead of using off the shelf components. The motor removes all rare earth materials. Both pieces of information are in that video, at the timestamp.
I'm also failing to understand how the utilization of rare earths is concerning, but the market leader that represents 60% of domestic EV sales removing them is not a consequential thing? Is it a problem or isn't it?
Yes, and I have followed a few Tesla/Musk-related quarterly/annual presentations where the promises/timelines were...not quite the reality.
And as I stated, removal from the magnets in the motor is fine, but there are other rare earth requirements for this notional/planned expansion of BEV adoption, to include not just Tesla motors but the infrastructure and other manufacturers.
In short, trying to make this simple, even if Tesla does achieve an elimination of rare earth metals from their motors, if adoption is even close to 50% of what is forecast for BEV's we will be more dependant than ever before on China for those refined rare earth metals etc.
Anyway, the
EV reckoning may even be driven by the Tesla price war. Could be interesting.
Quote:
Electric car prices have taken a nosedive this year, led by Tesla's price cuts and deepened further by economic changes that have made shoppers more frugal. A change in the average EV shopper and buyer is also rocking the market, as the well of wealthy early adopters dries up and dealers are left to try to pitch EVs over hybrids and gas-powered vehicles. At the same time, a proliferation of new EVs has given shoppers more choices than ever before.
All of this has culminated in what can feel like contradicting outcomes: the electric vehicle market is going to notch another record year of growth, and at the same time, demand for these cars is showing early signs of slowing down.
The EV price war
At the start of the year, in response to bloated inventory and slowing sales, Tesla CEO Elon Musk slashed prices on his most popular models. This kicked off a price war in the segment that dragged down the value of new EVs from Ford and GM.
Overall, the price war has brought down the average price paid for an EV by more than 17% this year. But even with this drop, the average price paid for an electric car still hovered above $50,000 this fall, well out of reach for many car shoppers.
More as usual at the link, for those who like to cry that I didn't paste an entire article. To me it's interesting that with this huge slush fund to invest in "American made" batteries etc. for subsidies (Inflation reduction act graft to Democrats), the new Dem-UAW communist labor agreements with the "American" manufacturers, and then Tesla's CCP-driven price cuts (they get a better deal from China thanks to making 53 percent of their cars there), the net result is a
pending disaster in the segment to other manufacturers. Weird, the politics involved, since people just can't wait for all this great technology.
Quote:
The age of electric vehicles is coming, but it is not coming nearly as fast as expected a couple of years ago. I spoke last week with two CEOs who are in the middle of the transition: Chrissy Taylor, CEO of Enterprise Mobility in St. Louis, and Masahiro Moro, CEO of Mazda in Hiroshima, Japan. Both cited lack of charging stations as a major reason. Taylor, who drives an electric car, said this:
"Quite honestly, the demand has always been low. It's just slow. It's not where it needs to be. The demand is low because the infrastructure is low."
Moro echoed Taylor's comments.
"EV is absolutely important technology, and we are developing it. But [in the U.S.] EVs last year [were] about 6% of the market. This year it is 8%. And out of that 8%, 57% was Tesla. Other EVs are not taking off, inventory is piling up."
Egged on by the success of Tesla and facing pressure to act on climate change, big auto makers like GM and Ford set ambitious targets for their electric vehicles. Two years ago, General Motors CEO Mary Barra said GM would only produce emissions-free vehicles by 2035. But smaller players, like Mazda and Enterprise, are taking their cues from the market. And the market isn't on track for hitting zero in 2035. Said Taylor:
"For us, it is an evolution, and the customer has to drive it. We have not put a goal on it. We will move as fast as the customer. We never want to surprise them with new technology."
I'll continue to question the narrative, like most Americans.