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ABC's "We're the One!" ad campaign from the 70s

1,925 Views | 29 Replies | Last: 2 hrs ago by NE PA Ag
CharleyKerfeld
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1:09p, 2/3/26
This 9 -1/2 minute ABC promo from 1978 came up on my YouTube feed Highlighting (among others): The Love Boat, Fantasy Island, Taxi, Happy Days, Three's Company, Laverne & Shirley, Starsky & Hutch, Welcome Back Kotter, What's Happening, Eight is Enough, and Mork is Mindy.

The last promo is for Battlestar Galactica's debut which ABC refers to as "The most incredible television event ever."

But even that pales in comparison to see your favorite network starts together singing "We're the One" at the end of this thing. Lorne Green, Ricardo Montalban, Isaac from Love Boat and others just rocking out.

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EclipseAg
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2:07p, 2/3/26
AG
Great memories!
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Hub `93
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2:19p, 2/3/26
AG
Love it.

Man, Taxi was such a great show.
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Rex Racer
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In reply to CharleyKerfeld • 2:19p, 2/3/26
AG
CharleyKerfeld said:
Mork is Mindy

If they remade the show in 2026!!!!
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NoahAg
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3:25p, 2/3/26
I vaguely remember Love Boat as a kid. My wife and I tried watching an episode while we were sick. Man, it is terrible. So bad.
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Big Al 1992
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3:44p, 2/3/26
AG
Watching Howard Cosell ogle the Three's Company ladies wearing their bathing suits during Battle of the Network Stars was peak late 70's TV.
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Wolfpac 08
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3:51p, 2/3/26
AG
Quote:
The Love Boat, Fantasy Island, Taxi, Happy Days, Three's Company, Laverne & Shirley, Starsky & Hutch, Welcome Back Kotter, What's Happening, Eight is Enough, and Mork is Mindy.


That's a stacked lineup. Give me a station running that lineup and I'd be tuned in every night.
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Cinco Ranch Aggie
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In reply to Wolfpac 08 • 6:59p, 2/3/26
AG
Wolfpac 08 said:
Quote:
The Love Boat, Fantasy Island, Taxi, Happy Days, Three's Company, Laverne & Shirley, Starsky & Hutch, Welcome Back Kotter, What's Happening, Eight is Enough, and Mork is Mindy.


That's a stacked lineup. Give me a station running that lineup and I'd be tuned in every night.

Yep, I watched all of those but The Love Boat.
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Garrelli 5000
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In reply to Wolfpac 08 • 7:12p, 2/3/26
AG
Wolfpac 08 said:
Quote:
The Love Boat, Fantasy Island, Taxi, Happy Days, Three's Company, Laverne & Shirley, Starsky & Hutch, Welcome Back Kotter, What's Happening, Eight is Enough, and Mork is Mindy.


That's a stacked lineup. Give me a station running that lineup and I'd be tuned in every night.

Based on the show names I think Texas banned those types of sites last year.
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Trajan88
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In reply to CharleyKerfeld • 10:03p, 2/3/26
AG
I was a big fan of Dukes of Hazard, Love Boat, Fantasy Island, BJ and the Bear, Heart to Heart, Quincy, Happy Days, Laverne and Shirley, Black Sheep Squadron, Wild Wild West, Six Million Dollar Man and Woman, all QuinnMartin Productions (McCloud, Cannon, etc.), FBI, Hawaii Five-O and on and on.
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Eso si, Que es
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In reply to Trajan88 • 10:24p, 2/3/26
Trajan88 said:
I was a big fan of Dukes of Hazard, Love Boat, Fantasy Island, BJ and the Bear, Heart to Heart, Quincy, Happy Days, Laverne and Shirley, Black Sheep Squadron, Wild Wild West, Six Million Dollar Man and Woman, all QuinnMartin Productions (McCloud, Cannon, etc.), FBI, Hawaii Five-O and on and on.

You forgot The Hulk! What a great Friday night, the hulk followed by dukes of hazard!
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Trajan88
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In reply to Eso si, Que es • 7:07a, 2/4/26
AG
Eso si, Que es said:
Trajan88 said:
I was a big fan of Dukes of Hazard, Love Boat, Fantasy Island, BJ and the Bear, Heart to Heart, Quincy, Happy Days, Laverne and Shirley, Black Sheep Squadron, Wild Wild West, Six Million Dollar Man and Woman, all QuinnMartin Productions (McCloud, Cannon, etc.), FBI, Hawaii Five-O and on and on.

You forgot The Hulk! What a great Friday night, the hulk followed by dukes of hazard!


True... so true.

Watching this episode was the bomb... no CGI... still holds up.

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bonfarr
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In reply to CharleyKerfeld • 9:37a, 2/4/26
AG
I remember these things airing on TV and watching in wonder as all of the characters from different shows were seen together in one place. Also watched Battle of the Network Stars whenever it aired.

This commercial aired at the time when every bankable star seemed to have a variety show where they told corny jokes and performed skits and would sing and dance. I can't imagine that being done today watching the leads for The Pitt and some cop drama singing and dancing.
Disclaimer: Views expressed in this post reflect the opinions of Texags user bonfarr and are not to be accepted as facts or to be taken at face value.
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maroon barchetta
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12:10p, 2/4/26
Battle of the Network Stars was greatness.

Black Sheep Squadron was also greatness.

And then there was this:

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CharleyKerfeld
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12:12p, 2/4/26
Just seeing Lorne Greene - Commander Adama - belting out a song - had me dying.

I could watch Battle of the Network Stars on an infinite loop. It's so amazing to see.

Here's Robert Urich wisely picking the right person for the dunk tank.



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Bonfired
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4:54p, 2/4/26
AG
Even as a kid, I thought Taxi-era Marilu Henner was beautiful. Jan Smithers from WKRP, too…low-key but very pretty.

Erin Gray, Lynda Carter, Lindsay Wagner, Farrah and Jaclyn Smith, Victoria Principal, Catherine Bach, on and on…no shortage of gorgeous ladies for us young pups to look at in the late '70s and early '80s.

Saturday night when I was at my grandparents was Lawrence Welk, Hee Haw, Love Boat and Fantasy Island. Solid Gold after that. The occasional Saturday night college football game on ABC was a nice treat.
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CharleyKerfeld
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In reply to maroon barchetta • 5:00p, 2/4/26
maroon barchetta said:
Battle of the Network Stars was greatness.

Black Sheep Squadron was also greatness.

And then there was this:


Is this the greatest day of Mr Kotter's life? Destroyed Robert Conrad on the track and got kissed by Lynda Carter?
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maroon barchetta
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In reply to CharleyKerfeld • 5:23p, 2/4/26
CharleyKerfeld said:
maroon barchetta said:
Battle of the Network Stars was greatness.

Black Sheep Squadron was also greatness.

And then there was this:


Is this the greatest day of Mr Kotter's life? Destroyed Robert Conrad on the track and got kissed by Lynda Carter?


It would have to be in the Top Five.
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Ag87H2O
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In reply to Bonfired • 5:36p, 2/4/26
AG
Bonfired said:
Even as a kid, I thought Taxi-era Marilu Henner was beautiful. Jan Smithers from WKRP, too…low-key but very pretty.

Erin Gray, Lynda Carter, Lindsay Wagner, Farrah and Jaclyn Smith, Victoria Principal, Catherine Bach, on and on…no shortage of gorgeous ladies for us young pups to look at in the late '70s and early '80s.

Saturday night when I was at my grandparents was Lawrence Welk, Hee Haw, Love Boat and Fantasy Island. Solid Gold after that. The occasional Saturday night college football game on ABC was a nice treat.

Great post. So many beautiful women back then.

Exactly the same as I remember, with some Saturday night wrestling with Paul Boesch thrown in.
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Trajan88
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In reply to Bonfired • 4:51p, 2/5/26
AG
Re: Lindsay Wagner

I cannot recall now but I think she had the parachute accident on the Six Million Dollar Man.

Then when Dr. Rudy Wells w/ Oscar Goldman's budget bionic'ed her up... the Six Million Dollar Woman show was spun up.

When Jamie Summers got injured ... man it hit me hard as a kid. I was so glad they made her better, faster. :-)
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Backyard Gator
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In reply to CharleyKerfeld • 5:35p, 2/5/26
CharleyKerfeld said:
maroon barchetta said:
Battle of the Network Stars was greatness.

Black Sheep Squadron was also greatness.

And then there was this:


Is this the greatest day of Mr Kotter's life? Destroyed Robert Conrad on the track and got kissed by Lynda Carter?

If Wonder Woman kissed me that many times, I think I would have fainted.
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Trajan88
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7:55p, 2/5/26
AG
Mr. Kotter was a lady's man on Welcome Back Kotter... Marcia Strassman his tv wife...

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maroon barchetta
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In reply to Trajan88 • 8:15p, 2/5/26
Yeah. I never understood how school teacher Kotter was pulling her.

But Kevin James pulled Leah Remini on King Of Queens so you never know.
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GoAgs92
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In reply to NoahAg • 6:58p, 2/6/26
AG
NoahAg said:
I vaguely remember Love Boat as a kid. My wife and I tried watching an episode while we were sick. Man, it is terrible. So bad.

Must have seen the sonny bono with Charo episode.
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GoAgs92
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In reply to CharleyKerfeld • 7:01p, 2/6/26
AG
CharleyKerfeld said:
maroon barchetta said:
Battle of the Network Stars was greatness.

Black Sheep Squadron was also greatness.

And then there was this:


Is this the greatest day of Mr Kotter's life? Destroyed Robert Conrad on the track and got kissed by Lynda Carter?

Was this before or after Lynda went into the dunk tank…boing!
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annie88
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In reply to CharleyKerfeld • 3:47p
AG
I grew up in the 70s and 80s I remember every single one of those and watch them all. Hell, fantasy Island and love boat combination was rockin.

I remember battle of the stars too, where the networks would play each other in sporting games.
“Some people bring joy wherever they go, and some people bring joy whenever they go.” ~ Mark Twain
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Hub `93
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4:04p
AG
Watched all of these. Plus the Superstars on ABC on Sunday afternoons. Watching some of those guys swim laps (poor Joe Frazier) and struggle through the obstacle course showed me that they were human after all.
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drewser95
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In reply to bonfarr • 8:12p
AG
bonfarr said:
I remember these things airing on TV and watching in wonder as all of the characters from different shows were seen together in one place.
This photo from CBS 1978(?) shows up on my FB feed occasionally. Some of the folks' peak was before my time, but still a pretty impressive collection:



And as far as the video in the first post - the thought of 'Taxi Driver' as the ABC Movie of the Week is pretty funny. Couldn't have been more than 60min of material after the TV edits.
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AustinAg2K
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8:41p
Watching this video made me glad I grew up in the 80s and 90s, and not the 70s.
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NE PA Ag
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In reply to drewser95 • 8:54p
drewser95 said:
bonfarr said:
I remember these things airing on TV and watching in wonder as all of the characters from different shows were seen together in one place.
This photo from CBS 1978(?) shows up on my FB feed occasionally. Some of the folks' peak was before my time, but still a pretty impressive collection:



And as far as the video in the first post - the thought of 'Taxi Driver' as the ABC Movie of the Week is pretty funny. Couldn't have been more than 60min of material after the TV edits.


There are several really old timers mixed in with the actors from that CBS season. I see Art Carney, Alfred Hitchcock, Andy Griffith, Art Linkletter, James Arness, Lucille Ball and others that were all on shows that had been off of CBS for years by the late 70s.
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