Why did the people in charge of mainstream music move away from rock?

3,636 Views | 51 Replies | Last: 2 mo ago by 62strat
Hubert J. Farnsworth
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I don't believe for a second that young people were tired of it. If you are a rocker then you know that there has been a ton of great rock music that's come out over the last ten years that would have been mainstream stuff in the 2000's. It doesn't see the light of day now outside of people that use spotify weekly playlists and actually search for it. It's a shame that rock isn't mainstream anymore.
Langley
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Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever
Hubert J. Farnsworth
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Langley said:

Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever


Clear channel can burn in hell. They have destroyed radio across America.
AgTrip
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I remember in Houston 101 KLOL in the 80s. Had this bad ass bumper sticker with this silver surfer type dude on it! HAHA

Madmarttigan
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AG
I honest to god have no idea how to find new rock music or bands that have started in the past decade. Spotify/pandora do a horrible job at recommending new music.

I just assumed rock bands stopped being created 15 years ago.
Formerly tv1113
Urban Ag
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AG
This is why when someone asks me what I listen to I tell them whatever I was listening to in the 80's and 90's

HollywoodBQ
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AG
Hubert J. Farnsworth said:

Langley said:

Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever


Clear channel can burn in hell. They have destroyed radio across America.
At least Texas A&M got a Business School out of it.
https://today.tamu.edu/2022/09/12/lowry-mays-texas-am-graduate-and-business-school-namesake-dies-at-87/
EclipseAg
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AG
Langley said:

Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever
I've never lived in Corpus but I remember the window stickers ... had a shell with an antennae coming out.
G.I.Bro
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Is OP rick beatoff?
Quad Dog
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When people stopped buying it/streaming it. When was the last time a rock song was on any top sold or stream list?
maroon barchetta
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When Hollywood decided every movie trailer had to use hip hop, and ESPN had to shove hip hop into every tv and radio commercial.
Quad Dog
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AG
Quad Dog said:

When people stopped buying it/streaming it. When was the last time a rock song was on any top sold or stream list?
Also to say the rock sound has moved into other genres too. There are some Olivia Rodrigo or Sabrina Carpenter songs that are basically rock songs that wouldn't be labeled as such. Also, a lot of modern country is closer to 2000s rock than it is to the classic country sound.
StinkyPinky
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Langley said:

Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever
Wow, that's a blast from the past!
Hubert J. Farnsworth
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Madmarttigan said:

I honest to god have no idea how to find new rock music or bands that have started in the past decade. Spotify/pandora do a horrible job at recommending new music.

I just assumed rock bands stopped being created 15 years ago.


Looks like you are underutilizing your spotify. Pandora is bad at recommending new music, but spotify is great at it if you use it correctly. I find bands and songs I've never heard of all of the time on spotify.
Ghost of Andrew Eaton
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It's a very dangerous time for rock. 99% of what passes for rock these day? Silence is more compelling.

If you say you hate the state of politics in this nation and you don't get involved in it, you obviously don't hate the state of politics in this nation.
bonfarr
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I assume kids learn about new music on TikTok or Insta. That's what I see my kids watching. My daughter tries to tell me how great some of the singers are and I tell her no you have no idea what is good. My son is older though and when he listened to crap I introduced him to the real thing and now he is hooked on The Cure and The Ramones.
Disclaimer: Views expressed in this post reflect the opinions of Texags user bonfarr and are not to be accepted as facts or to be accepted at face value.
Gigem314
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Quad Dog said:

When people stopped buying it/streaming it. When was the last time a rock song was on any top sold or stream list?
That's some of it, but people aren't going to buy it or stream it if it's not being marketed or produced either.

Record companies also have chosen to focus more on pop, hip-hop, and country pop. Those are basically the primary mainstream genre's now. So naturally, that's what younger listeners gravitate to because that's what they hear most of the time unless they dig.

Technology has also made it much easier and cheaper to produce music with electronic instruments and effects with fewer actual musicians. More artists have a generic backing band or tracks these days. You don't have to pay multiple individuals that make up their own 'band'. The focus is more on an individual artist that you can form a 'brand' around...which also gets into the social media identity of current music. Artists have to be part influencer and part musician. A traditional rock band with 3 or more individuals doesn't fit that mold. Rock has mostly become a novelty, or something that social media cover artists try and replicate that way.

There's still good rock music still out there, it's just mostly independent and under the alt country (southern rock) or americana genres. It's not mainstream. But it's out there if you look.
PatAg
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On that note, just spend a few weeks checking your local music venues to see what acts come through, and then go find their music
New Rock bands still go touring, you just won't see them promoted as much on places like spotify or radio as other people have said
ElephantRider
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maroon barchetta said:

When Hollywood decided every movie trailer had to use hip hop, and ESPN had to shove hip hop into every tv and radio commercial.
And the record companies decided that crappy country was more profitable
TheNotoriousP.I.P.
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Yup, lived in Austin for a couple of years and there were rock bands playing everywhere you looked. In Dallas now and there are several spots here to go see some rock shows also. Once you find one or two you like, it isn't too hard to find similar bands on spotify using their radio station feature and then you're off to the races.
Belton Ag
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I have a High Schooler and she listens to 90's rock (same as me). I figured she got it from me but that's only party true, she says most of her friends listen to it as well. Maybe it's a trend.
AggieOO
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lots of old people yelling in this thread.

i still listen to plenty of new rock/alternative, and i'm an old.
Rocagnante
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AgTrip said:

I remember in Houston 101 KLOL in the 80s. Had this bad ass bumper sticker with this silver surfer type dude on it! HAHA




Saw this old school Maiden pic online last week. Note the black shirt on the right.

AustinAg2K
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I think it's a trend with businesses in general. The large corporations only want to cater to the largest markets. Trying to sell to a niche market just isn't as efficient as selling to the masses. Look at movies and tv, and it's kind of the same thing. Everyone is making the same stuff. It has always been this way to some extent, but it used to be that you could have a small record label in Seattle that would try something different. Now, with all the industry consolidation, that small record label would just get bought out and sucked into the same stuff as everyone else.
Flashdiaz
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Rock is too aggressive for todays youth.
TheNotoriousP.I.P.
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Is rap not also highly aggressive?
TellMeMore
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"Crash on KLOL.........K 1 0 1"
Al Bula
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Music trends are dictated by whomever the people who run the entertainment business can groom, rape and blackmail.
Rocagnante
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Hubert J. Farnsworth said:

Langley said:

Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever


Clear channel can burn in hell. They have destroyed radio across America.


I used to have a copy of an internal email by some mid level manager all proud of himself announcing they were changing Rock 101 to some urban Spanglish station.
Jetpilot86
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Rocagnante said:

Hubert J. Farnsworth said:

Langley said:

Nothing to add here except for the corpus folks.

"C….ONE OH ONE…ROCKS"

I miss the old mainstream rock stations.

They all got bought out under clear channel or whatever


Clear channel can burn in hell. They have destroyed radio across America.


I used to have a copy of an internal email by some mid level manager all proud of himself announcing they were changing Rock 101 to some urban Spanglish station.
it still is.
Rocagnante
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Houston radio went to ***** A few years after they killed Rock 101 I bought a lifetime subscription to Sirius XM and never looked back.
Philo B 93
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Kids generally don't want to listen to what their parents listened to or do things the way their parents did. Don't worry, rock music is great, its hibernating, and in 10 years you'll see a new generation of kids filling stadiums watching bands with 3 flying Vs, a Robert Plant clone, and a wall of speakers rocking the roof off. Their Taylor Swift and hip-hop loving parents will be complaining about good music being dead on some internet forum.

I'll be in my nursing home rocking out to Van Halen.
Apache
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Quote:

When people stopped buying it/streaming it. When was the last time a rock song was on any top sold or stream list?
Rock songs featured in movies (Think Queen in Happy Feet, ELO in Guardians of the Galaxy) those songs shoot up the charts. It's still good music & a great genre. I

Rick Beato has some great videos on this. Basically the corporate radio stations quit taking risks breaking new bands & stuck with the old hits. The newest rock I hear on the radio are songs by Kings of Leon, Black Keys, etc. and those are around 15 years old.
EclipseAg
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Like most things, there isn't one reason.

Changing demographics definitely played a part. The target audience of white teens/young men is significantly smaller than it was in 1975. Plus, white audiences embrace rap and pop but black audiences -- by and large -- don't listen to rock.

As someone mentioned, it's much easier to create a manufactured pop star than it is to find a five-piece rock band that both writes and plays at a a high level.

Mastering an instrument is hard. Used to be every nerdy kid who didn't play football learned to play guitar. Now they are all playing Call of Duty.

And on and on.
EclipseAg
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EclipseAg said:

Like most things, there isn't one reason.

Changing demographics definitely played a part. The target audience of white teens/young men is significantly smaller than it was in 1975. Plus, white audiences embrace rap and pop but black audiences -- by and large -- don't listen to rock.

As someone mentioned, it's much easier to create a manufactured pop star than it is to find a five-piece rock band that both writes and plays at a a high level.

Mastering an instrument is hard. Used to be every nerdy kid who didn't play football learned to play guitar. Now they are all playing Call of Duty.

And on and on.
I follow a couple of few young cover bands on IG that focus on '70s and '80s rock and they are awesome for their age and experience. They gig a lot; there is still an audience for that type of music. Hopefully they are learning to write their own songs and become complete artists.
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