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unused tickets roll over and never expire for active members. Also, participants can reserve seats and buy tickets in advance with no online fees (normally $1.50) and can buy additional tickets at the member price of $8.99 each.
This is the big selling point IMO.
There are several months where you couldn't pay me to see a movie, but once or twice a year there are several movie I would like to see.
I can bank my tickets and use them for my wife and I. At the end of the day, for less than a monthly moviepass subscription, I could see every movie I wanted in a year.