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The thing that disappoints me is that book readers "spolied" this Jon comeback. The resurrection would've been way more powerful if the ENTIRE world wasn't expecting it. And let's be clear: it was only expected because of book reader theories.
I know and remember that Lord of light guy coming back. But solely as a show watcher I barely remember or care about that guy or that event. The point is if there were no books, no one would've thought John was coming back. Maybe I'm not that creative, but there's no way in hell I could've come up with that idea that Jon can just deus ex machina back if I saw the show in a vaccum.
But loud and consistent and ever present chorus of book readers shouting he's coming back from the instant season 5 ended, ruined the reveal. Technically not spoiling, I know.
To be fair I've often been confused about plot and characters and book readers have always helped me with it. I'm not saying book readers have spoiled the show or been annoying the whole time. But in this case, I think they "spoiled" the surprise.
I can see it from both sides. I got into the series late and binged watched up through Season 3, and never bothered to investigate any book blogs, threads, nor did I know anyone who read them. So, for example, The Red Wedding was a complete WTF moment for me. I watched that part over and over. At that point, I started probing some book sites and blogs and the when the Purple Wedding episode aired, it certainly didn't have the same impact on me.
However, in this case I think there was enough evidence where non-book readers could have inferred it was a possibility. Melisandre's return to WF tied into certain factions within the NW's growing more and more displeased with Jon...It may have required watching previous seasons again, but it seems more possible to me.
Also, as you pointed out with the popularity of this show you'd basically have to live in a bubble and never discuss the show with anyone for most surprises to to remain surprises. Not sure if that is even possible anymore, and it certainly cannot be pinned solely on book readers.