Since no one is posted the context, I'll try to explain it. Ubisoft is a major, major, major game developer.
They own some of the more lucrative IP in the game industry including the Tom Clancy games, Assassin's Creed, Far Cry, etc. They were one of the most respected brands in the industry.
Their last two major release games went full woke.
They decided to create a Star Wars game. The lead writer, who is a female, initially designed the game with a male lead in mind. Ubisoft Executives overruled them and told them they had to create a game with a character that is dark skinned female. Then they made her androgynous. This is an open world RPG where you go in explore and meet people similar to GTA or Skyrim. Instead of focusing on gameplay elements they chose to make it impossible for your character to steal, kill, or otherwise harm anyone but the designated bad guys. It basically takes a lot of the fun elements of this style game and neuters them. Most people would have overlooked the lead being a caricature but the game itself absolutely sucks and is not fun.
Their next release is worse. They created an Assassin's Creed set in feudal Japan. Guess who one of the main characters is? A black guy. That's right folks. They made a samurai, one of the most important figures in Japanese culture...black. And not just any samurai. He's portraying a real, historical Japanese person.
The Japanese outcry against this game is significant but Ubisoft has already invested tens if not hundreds of millions of dollars into developing this one and they can't go back and change it. They are announcing a 3-month delay to try to figure out how to fix the character. This game may end up bankrupting the company.
Their stock price is down to a decade low until Friday as buyout rumors surfaced.