SPMT 489 with Trev Alberts: Texas A&M Assistant AD Jonathan Wallace

In the fifth installment of the SPMT 489 lecture series, Dr. Gregg Bennett was joined by Texas A&M Assistant Athletic Director Jonathan Wallace. In Aggieland since March 2019, Wallace shared how A&M approaches Name, Image and Likeness.

Topics from Jonathan Wallace interview

• 01:29 - Introduction of Jonathan Wallace
• 03:52 - What is NIL?
• 05:12 - How does A&M structure NIL?
• 06:38 - What strategies are used for student-athletes participating in NIL?
• 08:26 - Making sure NIL deals fit the values of Texas A&M University 
• 09:28 - Contracts with student-athletes
• 10:44 - NIL with non-revenue sports
• 12:02 - On how A&M is prepared for potential changes coming to college athletics
• 14:21 - Unique challenges A&M has faced in NIL
• 15:37 - On if the A&M’s aggression as the landscape evolves
• 17:27 - On how to make NIL more sustainable 
• 19:02 - On how NIL has become more consistency
• 20:23 - On if anything is illegal within the NIL space
• 21:44 - Accusations from “Sliced Bread”
• 22:28 - On what is fun about his job
• 23:19 - Wallace’s favorite moments working with athletes on campus
• 24:35 - Opportunities for female student-athletes
• 26:13 - On if NIL is a taxable service, if student-athletes are required to list it as income
• 26:37 - On how companies are coaching female student-athletes on the Meta program
• 29:24 - Are companies allowed to give student-athletes products?
• 30:16 - How does NIl impact women’s basketball carrying from college to professional?
• 31:58 - Shares story of creating a link to student athletes’ merch on roster pages
• 34:39 - On A&M’s ranking on Fanatics NIL sales
• 35:19 - What is A&M’s involvement with Texas Aggies United?
• 36:33 - On what restrictions surround international student-athletes

About SPMT 489

The Special Topics course “The Power of Sports” will explore the multifaceted impact of sports on society, culture, and business. Through a combination of guest speakers, class discussions and professional development events, students will gain insights into the various aspects of the sports industry.