I am compelled to reply here based on what most would designate unique firsthand experience. I live in the Atlanta, GA area and Dickey's franchises began opening here about 24 months ago. I am a Dallas native, have dined at the primary Dickey's location off Central a few times, and have always considered their product run-of-the-mill in Texas. I agree with all opinions on here that there are MANY well-known Texas BBQ joints ranking much higher than Dickey's.
That said, from April 2014 to April 2015, I completed a full year of free BBQ at a Dickey's location here after winning the drawing at their Grand Opening. Being starved for beef-based Texas BBQ over southeastern pork, there were weeks when I ate there every day; FREE, mind you. I typically took the daily special, so as to mix things up between all the meat offerings. I've obviously grown to know the franchise owner very well, and have had them cater an event for a local scout group of 200 or so folks. Folks from out here not used to chopped brisket sandwiches thought they were "amazing".
What I know about these Atlanta-based locations:
*They do not boil their meat.
*Out here, they use electric smokers, with hickory wood burned in the bottom.
*Brisket is very moist most of the time, and makes outstanding chopped brisket sandwiches.
*Their pulled pork is like every other BBQ chain place in the southeast. Not bad, not outstanding, but good.
*The pork ribs are below average/ store bought quality.
*Sausage comes from a single Texas source, and is pretty good, not great.
*Their sides come from industrial-sized cans and do, indeed, leave a lot to be desired. In fact, I turned the franchise owner onto Ranch-Style brand beans, and he began serving them immediately.
I wouldn't even consider wasting a mealtime there during trips home with so many better options, but I also don't hesitate to stop in here in Georgia when I'm craving a brisket sandwich or plate.
If you want to bash on a chain, go after Spring Creek; that place truly blows IMO.