What defines fast food?
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In the Dallas market, Cardwell says, Whataburger is “single-handedly responsible” for residents’ slow response to In-N-Out Burger, a similarly heralded chain in its home state of California.
“I think people go to In-N-Out Burger and they think it’s good, but say, ‘We already have Whataburger,’” Cardwell says. “Plus, Texans are pretty protective of their brands.”
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'5 guys is not fast food for the same reason that jason's deli, freebirds, cici's, chipotle, etc aren't fast food. It's not that complicated. It's how they behave in the marketplace. What you think of their food isn't important.

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InO sucks. The "secret" menu makes it even worse. I am sorry but not being able to just walk into a new restaurant and order off the menu is bull****.
If you tell someone you didn't like InO, they will ask what you got and then spend 10 minutes how you ordered it all wrong completely ignoring the fact that there are three items on the ****ing menu.
"Oh, you didn't get it whatever style? and you didn't get yoru fries extra crisppy? No neoplolitan shake? Man, you did it all wrong!"
5 guys is a good burger with decent fries (provided that you eat them with vinegar) but is over priced.
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What defines fast food?