cecil77 said:
Wow. Just looked at all the promotions they're doing and the prices involved.
My guess is that wine sales are really down and they're doing all they can to preserve/generate revenue.
As Roy's Gazette article discusses in detail, the direction Napa prices are heading is unsustainable.
And it's getting really bad for the small guys...
Was California's Wine Revolution Just a Mirage?
The simple fact is that there is too much wine. And, living in CA is really expensive. Hence, it's expensive to make here and too much competition. Quality and production has gone up, but consumption is going down.