I worked with BigShots/ClubCorp on branding in the early stages before they went their own direction with internal designers.
Visited the Vero Beach location as part of the project. It's cool and fun, but not as slick as TopGolf or others. They were the first with the live gameplay overlaid on doppler, but they drug their feet getting to market. Now TopGolf and DriveShack are doing the same thing, but better IMO.
Their strategy is to franchise in smaller markets not served by TopGolf. I think they'll do pretty well until TopGolf starts doing the same thing -
http://press.topgolf.com/2019-03-12-Topgolf-to-Enter-Small-and-Mid-Sized-Cities-Across-the-U-SThey also plan to instal simulators with the same gameplay at many of the ClubCorp clubs. And eventually restaurants, bars, etc. - Another thing TopGolf beat them to the punch with -
https://www.dallasnews.com/business/airlines/2019/07/30/a-topgolf-inside-a-buffalo-wild-wings-is-set-to-make-its-nationwide-debut-at-dfw-airport/Cool that they are coming to B/CS though! I figured that would be a good market for them.