http://www.nicklaus.com/golfballs/

Jack was on Mike and Mike this morning promoting his new line of golf balls but I missed it due to our 15mo old having what could only be described as a maggot gagging duece that needed to be changed.

Anyone have any insight into the claims of outperforming all other golf balls? Seems every line "outperforms" the competition

He pretty much said they were a premium ball, but instead of having tough lingo for people to understand, he said they simply use the tee box color scheme for their balls. Black = top of the line, Blue = those that play the medium range tees, White = Seniors/Women

Not sure how they equate to a Titleist or other ball though, he only said they were "premium"

Bridgestone actually made the golf balls; not sure which Bridgestone ball they relate to tho ...

I really like the simple branding of different balls. I think Bridgestone and others leave money on the table with less than clear branding.

Going to give them a try and see how they work.

Not sure I want to play with Jack Nicklaus' blue balls..

But seriously, I saw the price of $48/dzn on them before I saw that it was a $20 voluntary donation and almost closed the page..

Two other old brands, Wilson Staff and Maxfli, have tried to break back into said market. But at the end of the day neither performed to the standards set by the other brands in the trials. It will be interesting to see how these test.